What Still Photographers Need to Know About Convergence

We should not think in terms of how we can apply the newest tools of the trade to what how we are shooting today, but rather think about how these tools and future versions may be applied to what we will be doing in the years to come.  We also need to remember that it is not just creatives that are determining what we shoot with, how we shoot it and where the imagery will be used, it’s the top executives and money folks from the camera manufacturers, the advertising executives, broadcast networks, movie studios and magazine and newspaper publishers.  They set the stage and the content creators and receivers of the content or the “audience” react.

We as creatives have a choice of what tools to use – everything from an iPhone to a camera like the

English: Canon 5d Mark II set up for cinema style shooting (Photo credit: Wikipedia)

RED, able to produce 5k resolution stills shooting at 96 frames a second at a 200^th of a second.  We make our decisions when choosing which tools to use based on a number of factors – affordability  and determining which tool or camera is the best one for a particular job.  Many times, it’s the end use that is the deciding factor. We need to remember that not only our tools are changing, but so is the way the information or content is delivered as we rapidly move away from print to electronic delivery.  Simply put, mobile devices have dramatically changed the way consumers are receiving content and information.

Who could have imagined just a few years ago that a phone could take photographs that weren’t just “good enough” but really good in terms of resolution and delivery?  We need to keep in mind that the limitations of today will most likely not be there in the future.  Technology is changing our lives and our businesses in an exponential way and will continue to do so.  If we are smart and want to stay in business, we need to look forward and imagine what’s next, rather than look at what is or what was.

When I started my still photography business more than 30 years ago, a photographer needed certain technical skills.  We needed to be able to focus a camera and that was tough if you were shooting fast moving action subjects and we needed to know how to get an accurate exposure.  The cameras of today have pretty much eliminated those skills with auto focus and exposure.  Still photographers still need to know how to light but as software becomes more sophisticated will that be a necessary skill set of the future?

When I’m giving a seminar to still photographers who are thinking of moving into motion, I start out by explaining the differences of the two mediums.  Still images are moments in time and video is time in motion.  That explanation sounds simple but it’s quite profound when you think in terms of convergence.  While today’s cameras have pretty much eliminated the skill sets of knowing how to properly focus and expose an image, a photographer or camera operator still has to be able to capture the “decisive moment” – that is where the skill set comes to play.  But is that still true today and will it remain so in the future with motion cameras able to shoot at 96 frames a second at a fast shutter speed with 5K resolution? Why would a client need a photographer to shoot still images when they can pull frames from a motion shoot?  They wouldn’t, especially when most camera operators in the motion sector are working under “work for hire” contracts and they don’t hold the copyright to the footage and/or still images or frame grabs from that footage.  That’s a game changer for the still photography business and licensing of images.

I read an interview once with Vincent LaForet and he was telling a story about having a discussion with a DP at a Red event shortly after the Red One came out.  He asked, “Who in the world would want to shoot a still image with this huge Red camera with a Cine lens?  It’s insane. Why wouldn’t I go out with my 5D Mark II that shoots RAW?”  The DP answered “We want to take your still jobs away from you, just like you want to take our video jobs away from us with your HD SLR’s.”

That was a few years ago.  Now I know a lot of high end still photographers who are shooting with smaller, more affordable and high-resolution motion cameras to shoot still photography jobs and so are DP’s.  That’s convergence and who knows what the future may bring, but one thing is for sure – it’s best to be knowledgeable in both.

Photographers – Grow or Die

I’ve been a professional photographer for over 35 years.  While some may look at that sentence and think I must surely be “over the hill” – others may look at that and say “wow, she must have been doing something right, to stay in business that long”. I suppose, it all depends on the outlook of the person.

Personally, I truly believe that the secret to longevity in any career field is to be open-minded as to how they define themselves.  One thing I have never done is define myself by the tools I use. Just because one has expensive camera gear, it doesn’t make them a “professional photographer”.  If that was the case, then who are you if you have a camera that happens to shoot both still images and video?

I’m really amazed when photographers define themselves by the tools of their trade.  I think with the way things are going in terms of how technology continues to affect our industry, if a photographer defines him/herself in such narrow terms – it’s the kiss of death.

When technology enabled me to explore video production without having to make a prohibitively investment in expensive “tools”, the creative part of me wanted to take full advantage of those new opportunities that were coming my way.  After all, I’m a storyteller and I shouldn’t have to limit myself to one medium, but rather choose the

(Photo credit: Wikipedia)

right  tool (camera)  to use that best tells the story that I need to tell.  Sometimes that means delivering the message in video and sometimes the story is better told with still images.

Because I was an early adaptor of video (at least from a still photographer’s point of view), many of my peers equate me with just shooting video.  Many assume I’ve abandoned still photography, which couldn’t be further from the truth.  The real truth is, my clients see me as an imaging professional, who is able to deliver their message with the medium(s) that is best suited for the job.  These days with print publication giving way to electronic delivery, clients are delighted that I am able to fulfill their needs because I am proficient in both video and stills and most times they need both.

My curiosity for exploring a variety of mediums and tools has not only kept me in business – it’s kept me from getting jaded and stale. I am a photographer.  I am a director of photography.  I am an imaging professional and am thrilled to still be in business at a time when we have so many tools and options in how we are able to deliver a visual message.

Why Photographers Need to Stop Thinking of Video as a Market

I find that many still photographers I talk to either want to “get into video” – or they don’t.  In either case, most photographers think of video as an entirely separate market. The truth is, video is not a market at all.  It’s simply another visual medium a “photographer” can use to express themselves with, convey a story, or hopefully do both.

I have been a still photographer for over 30 years and a motion shooter for over 15, but I have been a storyteller since I started talking.  I have not abandoned my still photography, by any means, In fact if anything, adding motion to my skill set has made me a better photographer.

These days, I work with whatever medium that best conveys the message or story that I need to deliver.  I not only think about that in creative terms but also in how the story will be delivered and to whom. Last week

English: Cover of the February 17, 1933 (vol. 1 issue 1), first issue of News-Week magazine (now Newsweek). The issue features seven photographs from the week’s news on the cover. Featured are: Adolf Hitler, Franklin Roosevelt, Joseph Stalin, Franz von Papen. The issue has 32 pages and cost 10 cents. (Photo credit: Wikipedia)

Newsweek announced they were no longer going to publish a print edition. Clearly that will have a trickle down effect on paper sales, printers, advertising agencies, on down to photographers. It won’t just affect photographers shooting for Newsweek, but will also have an impact on commercial photographers as well. It will affect many markets.

We, as a society are communicating differently and everything is in flux because of it. People are getting their news immediately and on demand, on their phones and other mobile devices.  How can a print edition of a news magazine compete with that?  It can’t. How will advertisers react to that?  That’s the million-dollar question, isn’t it?  How can an advertiser monetize the “mobile platform”?  Do they make a viewer watch a short ad at the front end of a story?  As we communicate more and more using smaller devices, advertisers and marketers will need to come up with new ways of reaching their target audience.

Technology is a double-edged sword. It forces change on all of us but it also opens up opportunities.  The advertisers will be able to know exactly the audience they ARE attracting, based on information gathered from analytics.  Independent photographers can use technology the same way, if they open their minds up to new ideas and start to see opportunities.  But that will only happen if they start to see video as just another medium to work with, instead looking at it as a separate market, and telling themselves that’s not what they do.

I had the privilege recently of being a juror on a “motion” competition.  I was very encouraged by what I saw and I looked at over 50 videos.  I saw something new and different.  I saw the “photographic eye“ applied to motion. I saw a different visual aesthetic emerging.  Makes sense doesn’t it?  Photographers creating in a new way using new tools for a society that communicates differently.

Stressing the Story

Years ago, a colleague wrote an article about me for a trade magazine and entitled it “Gail Mooney – Past and Future Storyteller”.  Before that was written, I had never really thought of calling myself a storyteller, even though I had lived my entire life pursuing “the story”. In fact, it was because of my infatuation with people’s stories that I became a photographer and filmmaker. The pursuit of the story is what has driven me in making my own choices in life

But having a love for the story is far different than being able to tell a story. Regardless, if the story is told through still images, movies, songs, poems or books, the story must come through in order to resonate with an audience. I’ve been reading a lot about screenwriting lately, and how a story is written and structured for the movies.  Certain things must take place within the structure to make a story work.

• Characters should be well defined and developed in the first third of the film.  The audience will need to get enough information about the characters in order to care, one way or another.

• Stories should have conflict and contrast – just like life.  In every good film there is usually a low point right before a character prevails or a situation turns itself around.

• Cinema has a language all of its own in how it tells and drives the story. The choice of lens or the way the camera is moved and from what angle, conveys to the audience a feeling. Make conscious choices and decisions as to what cinematic tools you use and why.

• They say editing is the last line of defense for the story.  Every cut an editor makes has a profound effect on how the audience will feel.  An editor is able to tell a story in a hundred different ways, based on what clips they choose, how they cut them together and their selection of music.

I was very fortunate when I first started learning video.  I took the Platypus Workshop with PF Bentley and Dirck Halstead and they always stressed  “the story”.  I remember that I couldn’t even begin to shoot my project until I got my “commitment” (story) ok’d by Dirck or PF.  In order for them to commit to my story, I needed to commit to it first and they knew I wouldn’t be able to do that until I knew the story well enough to tell it.

Knowing and communicating your story in any medium simply means always being present in what your doing.  When the choices and decisions become obvious and effortless, then you know that you are telling the story you meant to tel

Teaching Video Journalism in China

Chinese flag, Beijing, China. (Photo credit: Wikipedia)

I’m sitting in the Continental (United) airport lounge at EWR, waiting to board a flight for Beijing.  I’m headed to China for 4 weeks to teach Chinese journalists, video journalism.  My mind is spinning with ideas, questions and the usual array of “what ifs” as I take on another adventure.

About two years ago, I started saying “yes” to opportunities that presented themselves to me – or at the very least, I began to consider opportunities, rather than to talk myself out of things, right off the bat.  Because, of that mind set, I’ve been going where life seems to take me and it has presented quite a few interesting adventures.  It’s not that I’m foolhardy and doing things on a whim – it’s that I have been listening to myself – my inner voice – and it has been my guiding force.

I’m told that the Chinese are hungry for “western” knowledge.  But what I have to teach them is something universal, and that is – how to tell a story – using the medium of video.  Seems so basic and simple – how to tell a story – and I suppose it is, but like anything else, it’s simple if you understand it.  The key to understanding something is to have the desire to learn.  Some people say they want to learn – but that’s different than really having the desire to learn.

Some folks feel threatened by this seemingly insatiable desire of the Chinese to learn all things western.  I’m also finding that when people feel threatened by something – they try to “stop” whatever it is they are feeling threatened by.  It’s one of those stupid human tricks that folks have played since the beginning of mankind.  I process this behavior pattern as unproductive and unsustainable. It rarely works as far as eliminating a perceived threat.  You simply can’t totally eliminate desire.

Rather than stop others from growth – a better way is to better yourself.  I’d rather put my energies into where I want to go in my life – than in trying to squash other people’s hopes and dreams.  I’ve also found that what goes around – comes around.  When you “give” and “help” others – you ultimately create a better world – or “space” for everyone.

So, as my mind races this morning with my hopes, my expectations and enthusiasm – I try to keep the nagging doubts and fear at bay.  I tell myself that it’s natural to have concerns.  But I also tell myself that I can either let my concerns consume me and turn into fear or I can welcome the “unknown” and embrace the opportunity at hand.  I’ll let my inner voice guide me because it seems to be doing a good job.

Technology – Connecting our Past and our Future

These days with social media it is so easy to connect with people all over the globe.  We can make new friends and reconnect with old friends with ease. We can use social media to share knowledge and ideas or simply stay in touch with friends.

One thing I have learned in reconnecting with friends from the past is that even though time has passed and changes have transformed our lives – the underlying character traits of most people, remain the same.  If someone I knew had been an adventurous soul in college or high school – they were still adventurous souls.  At least this has been my experience when I have reconnected with people from my past.

Quite honestly at this point in my life, I am so involved with my “now”, I don’t really have the urge to dig into my past. I’ve never been to any of my high school reunions and there have been many.  But when I do reconnect with people from my past, they are always people I have a natural and lasting connection with.  What attracted me to those people then, are usually the same things that attract me to them now and vice versa.

With any type of relationship, I take the attitude that the people who are in my life are those that are meant to be there at this time. There’ll be good relationships and not so good relationships, but each is meant to play its purpose in my life.  The same holds true in business relationships – there’s always an ebb and tide in most relationships, and we learn by it…. Or we should.  There’s the sweet and the bitter side to anything in life and it’s almost like those two ingredients need to be there for a “life well lived.”

I’ve learned a lot about filmmaking and the art of storytelling over the last couple of years, and the one thing that stands out, is that every story needs a “conflict” or an “opposition”. Every story needs contrast.  If it doesn’t – it’s not a good story – at least in terms of the entertainment business of films, TV shows, books, magazines etc.  I’ve been thinking about that a lot lately and I try to identify those themes when I watch a movie or read a book.  There is always an element of conflict or opposition to almost all stories and stories are taken from real life.

So when I look at my ultimate story –my life’s story –I tell myself to accept both the pain and the joys of life, because they are meant to be there. They are part of the process. I tell myself to expect the unexpected and leave any and all possibilities open. I tell myself to bridge the past with the now and allow the future to be what it’s meant to be for a life well lived.

Monetization of Photography in Spite of a Lousy Economy

I talk to a lot of photographers. I don’t define the word “photographer” by the type of camera he or she shoots with. Whether someone is shooting with a still camera, a traditional video camera, a motion picture film camera or a hybrid camera that shoots both stills and motion – a “photographer” these days is apt to embrace more than one of these tools.

Regardless of the tools you may use, I’ve come up with a few tips on how photographers can stay afloat and make money in this continued stagnant economy.

• Think outside the box – don’t think of yourself as one who just shoots still images. Even your “still” clients will have a need for motion imagery these days.  It may not warrant the need for them to hire a big video production crew to make a broadcast spot.  But it could be one of your corporate clients needs a “talking head” for their website. Even if you don’t shoot motion or don’t want to – collaborate with someone who has these skills to fill your client’s needs instead of sending your clients  elsewhere.
  
• You don’t need someone else to commission your services in order for you to make a living. When photographers take on personal projects, not only are they creating a buzz and getting noticed by potential clients, they are also creating their own “content” to monetize. It is possible now to get our content to market without the need of a middleman. Portals are open and plentiful to all.
• Take advantage of what is “free”, rather than be put out of business by it. There are so many ways to build your brand and get noticed without spending a fortune. The costs of building and maintaining a website have dropped significantly because of advances in technology. And utilizing social media to create a buzz and get the word out about your company is virtually free with Facebook, Twitter,LinkedIn and YouTube. But be prepared to do the work and discipline yourself because this territory is ripe with distractions.
• Re-purpose your content. If you’ve been blogging or have something useful to share – consider packaging your “knowledge” into ePubs, podcasts or “how to” webinars. One thing I’ve learned about making an ePub is that you can either do it yourself or hire a formatter so that it gets to market quickly – via Amazon, Barnes and Noble or the iTunes platform. Price it right – and offer more than one ePub at a time. (I’m working on my 2nd ePub now) In this market, if someone has just spent $3 or $4 to buy your ePub and they see you have another one for sale – it’s not a big stretch for them to buy that other book you offer at the same time.
• Collaborate with others. Partner with others to put on webinars, podcasts, call in phone seminars etc. Use this opportunity to build your own brand. Don’t always feel that you have to be the only “act” offered. In fact many times, if you join forces with other creatives, it will get you further than if you are the only speaker in a half filled room. Get out there and get noticed and learn from your colleagues at the same time.
• Be authentic. I cringe when I write that word because it has become a bit trite. I guess in a way I have always been authentic. In fact I just can’t help myself. If you are true to yourself, you will be ready, eager and able to work hard on your dreams. And hard work is exactly what is necessary to make it in this profession.  You’ve got to want it bad enough in order to do the work. If you are a clone of other photographers, you’re career will be short lived. I guarantee the photographers that you are emulating will be “moving on” because their passion is driving them to new things. So, what happens to the cloned versions then?
• Don’t focus solely on the money. Easy to say and really hard to embrace when you can’t pay your mortgage. But look at any successful person – I don’t care which business you choose to look toward in terms of finding successful people – but you’ll see that most people who have “made it big” were not driven by the money. I’m not saying that money is not important, but if you are solely focused on the money and not on the act of creating – it will show.   Being too focused on the  money part of the equation, can sometimes push it away. People sense it. It’s human nature to want to be around a “winner” – not someone who is begging for a job to keep them afloat financially.
• Be patient. Everything turns around. While the old days and ways of doing things won’t come back, better opportunities will replace them. Don’t be paralyzed by your own fears. Do what you can that won’t cost you a lot of money and there is plenty you can do. Work social media, learn new skills – audio, editing, writing etc., network with people, create new content for ePubs, webinars, and podcasts. Use your imagination, pursue what you are passionate about and when the economy turns around – you’ll be ready.

Why Did You Want to Become a Photographer?

That was one of the questions posed to me during an interview this past weekend. A young woman had asked to interview me for a college paper she was writing. The call and the questions started out somewhat clinical, most likely another task or paper that she needed to check off her list. She proceeded through the usual list of questions: “Did you go to photography school?” “What type of photography are you interested in?” So on and so forth.

I could hear her typing my answers and I paused to let her catch up. But then she asked a question that really struck me on many levels. “Did you get into photography because it was cheaper?” I asked her what she meant by that – did she mean the tools of the trade were cheaper? When she responded “yes”, I told her that was somewhat of a misnomer and that the first cameras I bought (mechanical ones) I had used for 10 years. I added that now, because of the exponential impact of technology on my profession, my cameras and the software I need on the post end, have to be upgraded at least every two or three years, and that was only part of the investment required in the “tools of the trade.”

As she typed my response, I felt myself getting a bit anxious and I started speaking rapidly. I told her that even if that were true – meaning that I got into the photographic profession because it was cheaper – that would have been the absolute worst reason for me or anyone else, to choose photography as a profession. I went on to say that you need to be passionate about some aspect of photography that makes you want to do it more than anything, if you want to have a chance of sustaining yourself financially in this profession. Pursue photography because it brings you joy and that if you are getting into it because the entry level costs were “cheaper” you’ll simply be competing with thousands or tens of thousands of button pushers.

I went on to tell her that I became a photographer as a means to an end. I had been studying architecture in college and after two years left school to travel. I traveled the world for a year and came back knowing that I wanted to pursue a lifestyle that would incorporate travel but more importantly fill my endless curiosity of people and cultures and exploration. I wanted to become a storyteller, and became a photographer as a means to that end.

As the interview progressed I noticed the typing started to diminish as I told her that I have never separated my business from my pleasure and that they have always been tied together throughout my life. Simply put – my business is my pleasure. I talked about my frustrations starting out as one of a handful of women in a man’s world and for the most part a man’s profession – at least in the early days. I talked about the endless stream of rejections and the “wins” that seemed to pop into my life when I needed them most, rescuing me in the knick of time, just when I was thinking of quitting and moving into another career. I told her that unless she really wanted to do photography, she wouldn’t survive in this profession. I talked about my mentors when I was her age and how grateful I am that I had those people in my life. I relayed a couple of anecdotes about things my mentors had said to me and how those words had been pivotal moments in my life and that when things got tough, I drew upon those words of wisdom to get me through the day.

Then there was a very loud audible sigh, followed by a long period of silence and my mind raced through the various things that I had said to her. Was I too harsh? Did I paint too bleak of picture? Or worse yet – did I make it sound too easy and that all she had to do was “just do it”. I felt this overwhelming sense of responsibility that maybe I said something that was going to dictate the rest of her life and I kind of panicked in that moment of silence. And then she said “thank you so much for talking to me today, I started out just wanting to write my paper, and I’m going to have a great paper, but you have no idea how much talking to you has helped me.” She went on to tell me that she had been struggling with a decision that she was trying to make between going to law school and going to film school. I told her that she needed to make that decision all by herself and that it wasn’t a decision that anyone else could make for her – not I – not her parents – not anyone else. I told her to dig down deep into herself for the answer, beyond the influence of others, the dogma of the day and all the noise. And most importantly to remember that it was her life and that she got to choose how to live it and that she had every right to change her mind along the way.

Quite honestly, it has been one of those “onion” months for me, with layers of setbacks and second-guessing myself. I got off the phone feeling good about paying forward what I have learned along my way and in that moment, I realized that this might be my “purpose” at this point in my life. The day had turned into one of those sweet “strawberry days”. She didn’t know it, but she had helped me as much as she said I had helped her. It’s those conversations and those little moments that keep me going, and come to my rescue, just in the knick of time.

I would love to hear from you all – why did you want to become a photographer?  Something you say or write just may help someone and paying it forward is the best feeling in the world.

Closing Thoughts and Best of Best

It’s been a very full year for me. I mean that in every sense of the word full – full of new experiences, full of hope, full of achievements – but also full of my share of rejections and disappointments. I’ve shared a lot of these experiences through this blog.

There have been times I haven’t written in a while because I didn’t feel like I’ve had anything worthwhile to say. And there have been times when I did write but I probably shouldn’t have because it wasn’t worth reading. I always told myself that when I didn’t feel like writing in my blog, that I just wouldn’t do it. So if there are long periods of time when I haven’t posted a new entry – it’s because for whatever reason, the desire may not be there. I have always appreciated the comments and feedback.

Here are the top 5 posts as far as number of hits:

My DSLR Kit for a Three-Month Road Trip

Gearing Up With HD DSLR’s

 

Standing on a 10-Foot Frozen Wave

Putting Together a DSLR Video Kit – and Why

Cultural Context and Photography

As you can see, the blogs about DSLR (for video) gear is where the interest was.  But I’d have to say that out of those 5 posts, “Standing on a 10 Foot Frozen Wave” was my favorite.  For me, it’s all about the story. And as Orson Welles once said “If you want a happy ending, it depends on where you stop the story”.

Happy New Year everyone.

The Problem With (Most) Video/Motion Workshops

This has been something that has been weighing on my mind for months now – ever since the seemingly “overnight sensation” of people giving video workshops as well as the growing number of still photographers that are feeling the need to take these workshops.

The biggest problem that I see with all the video/motion workshops that are out there is that they oversimplify video production and take the approach that the single independent still photographer can learn and do it all – produce, operate the camera, capture good audio and manage the post-production and edit.  I suppose to be fair – while it may be true that the independent still shooter can learn all facets of video production, that is not the best approach as far as setting up a viable business model for a video production company.

Video is a collaborative medium.  While I may be able take just about any video production from soup to nuts single handedly – I know that the production would suffer if I did.  I learned a long time ago to build a team of good sound people, editors and even camera operators that I can draw on to hire on a need be basis.  They make the production and me look good and that’s what keeps my clients coming back.  It also allows my business to grow because I can take on more projects. If I’m not entrenched in all aspects of the production. It frees me up to start production on another project while still in post-production of a previous project.  If you are a one-man band, you not only don’t have this option but you actually make yourself look small in the process.

Video and motion have many facets to them.  I advocate that the best business models are when one positions themselves at the top of the content creation ladder by overseeing the production of the whole and hiring the appropriate crew that will facilitate the process.  By recognizing the differences between this business model and the “solo” model that most independent photographers work under, you’ll have a much better shot of maintaining ownership of your work and creative vision as well as having the potential to grow your business beyond your own singular capabilities.

The other problem with workshops that over simplify the process of video production by promising that you will be up and running after a one day workshop is that they are centered around learning the gear and the software which changes by the month.  If you learn just the gear du jour and not focus on the business of video production you will be in competition with other independent dabblers and that’s a quick way to the poor house in terms of sustainability.

A week doesn’t go by when I don’t get at least a dozen calls or emails from still photographers who feel they need to get into video and are overwhelmed by the learning curve.  I tell them that the best thing they can do is NOT to try and learn all these skills themselves and that in fact that will only delay their entry into the video production, business if that is what they are after.  A better way is to keep your focus on your vision, apply that to a sustainable business model that will incorporate video and collaborate with others who will make you look good and help you grow your business.