I just returned from giving a seminar to the ASMP chapter in Seattle entitled “Multimedia and Video – New Opportunities for the Still Photographer” http://tiny.cc/rAqxv . Paula Lerner and I take a tag team approach, Paula speaking about multimedia and I speak about video.
I was surprised to hear from quite a few attendees that they have gotten into video and see it as a growth area in their business. Others have been seriously thinking about buying equipment and getting more training because they hear from some of their clients that they have the need for video and multimedia. This is a perfect way for a photographer to expand into another medium and that is to collaborate with an existing client who to date has hired you for still photography, but has also been contemplating new media.
While I’m not advocating on the job training, I do recommend that after you’ve trained and made samples, that the first people you should market to are existing “still” clients. You may not think they have the need because they’ve never demonstrated it, but they probably realize that a medium with sound and movement will bring value to their company.
I was also happy to see quite a few students at the seminar. These are emerging photographers who see the potential in video and want to know more about it.
Every month, I see more sites that host video and more companies using it. I think it’s safe to say that video isn’t just a trend but another way to visually communicate.