Don’t ever underestimate the power of the simple idea. Sometimes – my best ideas happen when I’m not trying to come up with one. Like last night – I was watching a reunion of the group Blind Faith on TV. I was caught up in the music and nostalgia for the era that music represented and an idea hit me. Video is about everything that moves.
It’s a simple thought – video is about motion but yet an often overlooked one. Most people’s first inclination is to pick up the video camera and start moving the camera itself. They pan – they zoom – they jiggle their viewers into motion sickness.
They have forgotten that video is about recording motion – or everything that moves. Simple thoughts are the best.