There’s a lot of talk these days about technology. Should I get a video camera or a hybrid camera? Should I twitter? Should I connect on Linkedin and Facebook? Should I upload videos to YouTube? Perhaps the question most people overlook is asking themselves why? And if they do ask themselves why – what kind of answers do they give themselves?
There is no one answer for everyone. But the worst way to try to answer those questions is to say because everyone else is. However, here are some possible answers to the question why?
Should I buy a video camera or the best video camera like the RED? Ask yourself if you want to target clients who are using more and more video. How are they using video – online? Broadcast? If the answer is online then perhaps the RED camera is a more expensive option than needed for something that will be output for online purposes. If your answer is broadcast then understand that those needs are high end and may require a high end camera. But don’t stop there. Ask yourself if you want to just be a shooter or do you want to play a bigger role in the production. Ask yourself if you are willing to devote the time necessary to learn these new skills of how to shoot motion. Ask yourself what are the markets that you want to work in. If you are leaning towards videojournalism, then perhaps the RED is not the camera for you. You may be better off with something more discreet.
Should I get a Facebook profile? Should I twitter? Should I use Linkedin? I’m a firm believer in utilizing all these platforms but only after you have come to an understanding of how and why. Each one of these platforms has the potential to either create awareness and strengthen your brand or do harm to your brand if you haven’t come to terms with who are you trying to target and why? Furthermore, you need to know that Facebook and Twitter are ways to give insight into your personality as opposed to Linkedin which is more of a professional networking platform. You should also realize that social media is all about sharing. So if your motives are to sell and promote in a direct way – it will be self defeating. Sharing builds trust. Sometimes that takes time. You need to be consistent and you need to be sincere. You need to be authentic. When you share and are sincere and are coming from a “right place”, good things will ultimately come from that.
Lastly, embrace technology because it enables you to go after opportunities. It levels the playing field. No longer do you need Hollywood budgets and big crews to tell a story in motion. No longer do you need the “gate keepers” to write the rules of who gets published and who doesn’t. Anything is possible because technology empowers all of us to fulfill our dreams. But you need to define your dream first. Only you can do that for yourself.