Apple’s new iPhone 3Gs has had a huge impact on YouTube since it’s debut this month. In fact video uploads are up 400% each day since the new iPhone came on the market. But aside from the impact of the iPhone, YouTube uploads have increased 1700% over the last six months.
Those statistics are not only phenomenal, but could be the tip of the iceberg when it comes to uploading and sharing videos. No doubt there will be a deluge of some really bad videos that will be bounced around. But just think how this technology can effectively convey your message or your company’s message – if presented in a creative, and strategic way. When a web video is done well – it can circle the globe exponentially and virally in a matter of hours. Never before has it been as easy to share video.
The downside of course to any new technology or gadgets is that people jump on the bandwagon without first defining what it is they want to do with it – and why. Just like with the rise in popularity of social media marketing, a business needs to determine how and when to embrace these new tools and do so in a way that’s consistent with their brand or message.
Some thoughts on how you can utilize web videos in your business:
1. How to’s or instructional videos
2. Behind the scenes showing how you or your staff work
3. Client testimonials
4. Relaying your company’s message
And remember just because every one is doing it – doesn’t mean it’s right for you. You need to answer that question for yourself. But if you do embrace video in your marketing efforts – if done right, it can create awareness around the world and it’s never been easier.