Everyone these days seem obsessed with the tools. The blogosphere is full of tech talk but few mention the art of storytelling. Without that, we are left with technique with no apparent message – or one that is weak at best.
When I think about it, the videos and photographs
that really resonate with me and stay with me for any length of time are not examples of shifting depth of field or low light marvel, but rather pieces that have touched me because of the story that they tell.
The story that we have to tell is also one facet of video making where we can stand out as being truly unique. Our stories are our songs where we reveal a part of ourselves. If our films are solely portfolios of technique and examples of what our tools can achieve, then we do not separate ourselves from our competition. We can all buy the same gear, gadgets and gizmos and with that run the risk of being button pushers.
I suggest that we all work backwards. That we define the message that we want to communicate and then choose the right tool that will appropriately fill that need. In order to do that, we need to step back and experience life itself. See what the world has to offer, discover our passions and have something worth talking about before we even begin to pick up a camera – whatever camera that may be.