How Video Has Helped My Still Photography Business

After a slow spell, which I can’t say I ever get used to after 30 plus years of freelancing, the phone started ringing.  The calls were all in regards to still photography assignments.  Having been a still photographer for most of my life, that wasn’t unusual, but what was interesting was that I beat out my competition – other still photographers – because I knew video.

Times have sure changed. When I started exploring the medium of video, over 15 years ago, I didn’t abandon my still photography10Ft.WaveI simply added another skill set.  Most of my clients over the years have hired me to shoot one or the other, and sometimes both.  But what I see happening now is that as print moves to electronic delivery, my still photographic clients are also looking for a “photographer” that can shoot video components on a still photography assignment.  They need multimedia content for mobile devices and online platforms that cry out for movement and sound.

I don’t think of myself as a “still photographer” or a “videographer”.  First of all, I absolutely hate the word videographer because it smacks of a dated notion of what video used to be.  I think of myself as an “imaging professional” or sometimes a “new media producer” or sometimes just a “storyteller” because that’s what I do – I tell a client’s story, or deliver their message to their targeting audience.  I don’t define myself by the tool I use.

With convergence happening not only in the cameras we shoot with but in the media we create, I will opt for the “tool” or camera(s) that enable me to tell the story I need to tell, in the best way possible.  I’ve been thinking that way since I first forayed into video.  It’s nice to know that now my clients are thinking that way too.

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