Still Photographers and the New Media Landscape

I’ve been around long enough to know that nothing lasts forever. I’ve experienced the up and down cycles of business and life in general and can tell you that nothing ever stays the same. Having an understanding and acceptance of that gives me the freedom to look around corners for opportunities red cameraand think outside the confines of my box. What I’m seeing is a growing demand for mixed media storytelling content from communications and marketing people to fill a plethora of needs –social media campaigns, TV spots, online pre-roll ads, and print ads.

Last September while attending the Next Video Conference and Expo in Pasadena, CA a light bulb went off after seeing a presentation given by Max Kaiser, Founder/Director of Hand Crank Films called Make Content That Resonates and Multi-Purpose. It was eye opening. Max explained how he demonstrates to clients the value of creating content that not only resonates with an audience but can also be multi-purposed and fill their other visual needs – including provide still images from his frame grabs. He said because he shoots 6K – he is able to produce high quality still images.  I could see that still photographers aren’t just competing with other still photographers any more, they’re competing with guys like Max and small production companies that are providing solutions to all their visual needs.

There’s no reason still photographers can’t provide mixed media for their clients’ visual needs, but they need to scale the way they think about their business and their role and become more of a visual assets producer. Most photographers are producers anyway, so why not provide more services to a client and keep them in house – in your house.

I think sometimes it seems easier to give ourselves reasons not to do something but change is going to happen regardless if you embrace it or not.

Some things to keep in mind:

Video is not a business model – It’s a medium and one that is well suited for storytelling.

There is a demand for mixed media. Video is not new. But these days it’s easier, faster and cheaper to distribute, stream and watch motion content online – anytime -anywhere. Our phones and other mobile devices are our “go to” platforms for news, shopping and even entertainment. Position your brand and business to fit with today’s communication needs.

Make content that resonates and multi-purpose it. Video + Stills + Sound = Storytelling messaging. Content should be well-planned, scripted with high production values and should feel authentic. Create from your own point of view and identify the niches and needs in the marketplace that fit with your vision and style. Demonstrate value to a client by providing solutions to more of their visual needs.

 

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2 thoughts on “Still Photographers and the New Media Landscape

  1. Jacques Jangoux January 7, 2015 / 5:24 pm

    I am glad it works for you, but I believe you need a different mindset to do both. You have demonstrated that it works for you. I am not a multi-tasking person. Years ago I tried to film and to photograph, and neither came out too good. In still photography you wait for the moment to happen, giving you time think to prepare the planning of a sometimes unpredictable shot; in video you have to think continuously about what you are doing (I am not sure I am explaining it clearly). Similarly I cannot shoot action and take notes at the same time; I have to take notes afterward, of what I remember (sometimes missing something). I think you should not try to go beyond your limitations, but instead do the best within your limitations. Well, everybody does things his way… Some ways fit the market better than others, of course.

  2. Gail Mooney January 7, 2015 / 5:37 pm

    Jacques
    To be clear, I don’t try to do it all. I’m a firm believer in collaborating with others who posses skills that I don’t have. Ithis approach helps me scale my business. One single person can only take on so many projects. But as a producer and director I can take the lead on more projects and grow my business

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