I’m an organized person. I need to be organized otherwise I feel that my life is in chaos. I’ve always been able to define an end goal and break down the tasks that need to be completed in order to attain that goal. I am able to prioritize tasks and assign deadline dates. I’ve always been pretty good at getting things done. I have to be – I’m an independent entrepreneur.
My business is visual communications. I create storytelling images and films for corporations and non-profits. I market myself to buyers who commission still photography and video production for that market. These buyers work for ad agencies, in-house corporate agencies, non-profits or publishing companies.
My business has changed dramatically since I opened shop over 3 decades ago. The possibilities and tools that are available to small independent entrepreneurs to use in their marketing strategies are endless. The problem is the vast amounts of opportunities ends up being a double-edged sword because it overwhelms most of us. There are endless ways to target a global audience through, social media channels, electronic ads, online portals/websites/blogs, emailer promotions, print promotions, print and online directories……….the list goes on and on.
It simply becomes overwhelming and seemingly impossible at times, for me to address all the needs of a small business, to keep our business afloat. What I’ve found is that it’s never been more important than it is now in our tech driven culture, to be organized and focused and not succumb to distractions.
Here are some tools that help:
Basecamp – essential management tool if you’re collaborating with others.
Wunderlist – organize your personal/business life. Notes, notifications, reminders, due dates and share lists with colleagues and family. Free
Post Planner – If you or your company engages their audience on Facebook, this app saves you time and boosts engagement. Schedules your posts – finds content.
Sweet Process – Do you feel like you have to learn all over again, every time you do the same things? It could be a workflow for creating emailers for example. This app systemizes and records your process. Essential in employee transitions.
Magical Pad – Organize – be more productive – get things done. Projects, Tasks, Brainstorming.
StayFocusd – Are you super distractible and find yourself spending hours on social media and not getting anything done? Perhaps you should install this app if you are a Chrome user. It will limit the amount of time that you can spend on time-wasting websites.