Editing Tips for Multimedia and Video

A few days ago, I wrote a blog about “having a point” – or telling a story when you create multimedia pieces. Of course you have to have an overall idea and focus to start with, but below are some editing tips on how to make it come together in the editing room.

  • Edit with a purpose. Why are you making the “cut” where you are? Are you cutting on the action? Are you cutting on the beat of the music? What’s the reason behind your cut?
  • Set a pace or rhythm. Just like writing, where you have pauses in sentences with commas, edit your visuals to your narrative or interview soundbites, cutting after words and phrases.
  • Use image sequences to transition between different ideas and themes.
  • Let your images linger on the screen, giving time to breathe between them.
  • Cut on the beat or against the beat of music. Edit the music and let it become part of your piece, rather than just a background soundtrack.
  • Adjust the volume of your music – lowering it during interviews and raising it when there is no narrative or dialog.
  • Use audio fades between music cuts to soften the cut.
  • Insert room tone between cuts in interview soundbites, making the cuts less apparent.
  • Use interview footage sparingly – when introducing someone or when someone is expressing emotion on the screen.
  • Identify interview subject with name and title text in lower third.
  • Use text that’s easy to read and break it up over many slates. Leave the slate on the screen long enough to read twice.
  • Always start with your strongest images.
  • Don’t “move” all your still images – leave some static on the screen.
  • Don’t use dissolves.
  • When working with media from DSLR cameras, keep the media in the DCIM folders for logging and transferring into Final Cut Pro with the plug-in. If you have taken your media out of the DCIM folders – then create a new DCIM folder for the purposes of importing the media into FCP.

Remember to keep the story in mind at all times. When you think you have the story laid down in a rough cut – have friends over to watch it. Ask them what the story was. If they don’t know or can’t tell you, then you have more work to do.

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How Do You Tell the Story?

I’ve said it hundreds of times – “the story is everything”, “without a story, you’ve got pretty pictures to a soundtrack”. So, how do you tell a story? How do you do it?

A friend called me the other day, struggling with this very question, of how do you tell the story? He was putting together a multimedia piece and he had captured sound and had taken photos during an event and was about to record an audio interview. I wasn’t sure at first, if he was asking about the mechanics of how to edit a story together in Final Cut– or was he asking me for guidance on how to tell the story? Those are two completely different discussions.

I thought back to when I was just starting to learn video journalism and had taken the Platypus Workshop. We had to tell our commitment or our story idea to an instructor, before we could start executing it. If the idea wasn’t delivered clearly and concisely, we went back to the drawing board to nail down the idea or the focus.

Every story starts out with an idea. Ideas have always come pretty easily to me, usually in spurts. All sorts of environments or activities can trigger ideas.

Seth Godin did a blog about a week ago titled, Where do ideas come from? Here are a couple of my favorites:

  • Ideas come out of the corner of the eye, or in the shower, when we’re not trying
  • Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week
  • Ideas occur when dissimilar universes collide
  • Ideas fear experts, but they adore beginner’s mind. A little awareness is a good thing
  • Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom

Once I get the idea, I then start focusing it in my head. I play out the movie in my mind. What is the message? Whose message is it – mine? – the client’s? What is the motivation for the piece? A call to action? Once I get a pretty clear idea of what the story is that I’m trying to tell, then I start to put the pieces together. First I gather and capture all the assets that I’ll need, the interviews, b-roll, still photos etc. Then, when it’s time to edit the story, I’ll have a much clearer focus of how I will edit the pieces together to deliver the message.

Right now, I’m editing a feature length documentary, that is made up of ten different stories about ten different people in various corners of the globe. All together, the ten stories are unified by the theme of “the power of the individual in making a difference in the world”. Essentially the idea is, global stories about the power of one. That has been my underlying story from the moment of concept, to shooting it, to editing it all together.

So, how do you tell the story?  For me, it’s focusing on the “idea” at all times and editing toward that purpose.  There are hundreds of ways to tell the same story, but you need to know what the story is before you can begin to tell it.

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Don’t Let the Music Die Inside You

Einstein said “Logic will take you from A to B but imagination will take you anywhere.”

I have always had a vivid imagination, spending many waking and sleeping hours dreaming and picturing myself in all sorts of situations. Some of my dreams were just crazy ideas running through my head and some were very real dreams that I believed would come true. I was thinking about what I wanted in my life – not what I didn’t want.

Everyone has dreams for how they want their life to be but not everyone believes their dreams will manifest. The future has to become the present in one’s imagination. And one needs to commit to their idea for it to happen – not just have intentions. Intentions without conviction is a waste of energy.

At this point in my life, I have been focusing more and more on pursuing my thoughts and ideas that have been running through my head. It was a year ago, that I made the decision to embark on the biggest personal project of my life, Opening Our Eyes. I’m now in the midst of editing hundreds of hours of footage. It’s tedious because there is so much, and there are interviews in foreign languages that need to be translated and transcribed before I can edit them. All the files need to be transcoded, which is taking far longer than I imagined it would, but now that I have my workflow down, it’s going faster.

When I’m finished with this film, it will be the most satisfying and successful project I’ve ever worked on. I use the word successful to mean that it was an incredible accomplishment for me personally and professionally. That’s not to say that it won’t be financially rewarding, and in fact every personal project I have ever self-funded has always been profitable, just not immediately.

More importantly, by executing my ideas, without needing validation from someone else, I am following my purpose. I am doing what I’m meant to be doing in my life. That in itself is the biggest reward of all.

We all have our own music inside of us. Find yours. Don’t die with the music still inside of you.

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The Power We Have as Visual Creators

The last two weeks have been enlightening and humbling for me, and I’ll try to share some of the thoughts that have been racing through my mind.

I was honored to be asked to speak about video, at ASMP’s Ohio Valley Chapter’s Photo Tech conference last week.  It’s a great event and an enthusiastic and engaged group of people.  I also had the pleasure of seeing Walt Jones presentation:  “CGI – Friend or Foe”.  Walt is a talented photographer and CGI artist.  He is in my opinion a new breed of visual communicators.  He started out by showing examples of “images” and asking the audience if they were photos or CGI.  I was 100% wrong with every one of my guesses.  The point is – I couldn’t tell the difference.  I was in awe of the power of these relatively new tools that we as “image creators” have at our fingertips.

It really got me thinking that “seeing is NOT believing” anymore and the ramifications of that.  I started thinking of the ethical consequences and how in the wrong hands this power can be misused. But as I tossed those thoughts around in my head, I realized that this is really nothing new as far as the power we, as visual creators have, to manipulate an image or skew the story or the message.  Even before Photoshop and similar applications hit the scene, we as image creators could sway opinion or belief, just by what we chose to show, or not show.  If you look back in history, photographs, film and TV, have swayed public opinion long before the tools of Photoshop and CGI.

Yesterday, I got an email from a photographer, Aaron Huey, with a link to his Ted talk.  He told the story of the Lakota Sioux Indians through his words and his images.  He presented a timeline of this tribe’s history through his words, as he showed his images of modern day Lakota on their reservation or as he refers to it – their prisoner of war camp.  It was one of the most powerful Ted talks, I have ever seen.  It also reinforced the notion of the “power” that we all have as visual creators.

I’ve been thinking about that power a lot, and the responsibility that comes with it and that I believe that we all have the obligation, to use it wisely.  A few years ago, I created a documentary entitled Freedom’s Ride, a story about two diverse groups of high school students who rode the bus together to Alabama, tracing back the Civil Rights Movement of the 1960’s. The words of one teacher that I interviewed have stayed with me.  He said, “we can pass all the laws we want – but we can’t legislate morality”.   I’ve been thinking about that statement a lot this week.  It’s never been more important than it is now, because of the tools of technology, that we make sure our moral compasses are in check and headed in the right direction.

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“Kickstarting” a Passion Project

For anyone who has been reading my blog, you know a few things about me – I love to dialog and share with others, my work and my pleasure are one in the same and I always have a passion project that I’m working on.

I can’t say that I’ve always been like this.  In the beginning of my career it was a lot harder to dialog and share with people – pre-social media and email.  And as my career took hold and I became busier with work, I didn’t have time for sharing or personal projects.  But for someone like me who is a dreamer, I was starting to burn out.

When I started exploring the video medium in the late 90’s, it triggered a spark in me.  I started thinking and dreaming about all the stories that I wanted to tell – that would be possible for me to tell – through this medium.  One of my first attempts at telling a story with video was a short documentary I did on my daughter’s youth symphony.  I couldn’t have picked a harder subject if I tried because it was all about sound, which I knew nothing about.  And anyone who has ever shot a musical concert knows that it’s almost impossible to do with only one camera.  But I naively pursued with this project and learned a lot in the process.

My next passion project was The Delta Blues Musicians that I envisioned as a multimedia project combining still environmental portraits of these musicians along with video interviews, capturing their life’s stories.  It was a lot of work and for the most part, I went it alone – doing everything myself.  For anyone who has ever tried to shoot both stills and video on the same job, you know it’s not an easy thing to do.  That project will always be near and dear to my heart and continues to reward me in ways that I never knew were possible.

There have been other passion projects since these first two and my head is usually full of ideas that are rumbling around, just waiting for the right time to surface. I am in the midst of a project now, Opening Our Eyes that is perhaps the most ambitious one I’ve ever dreamed up. This past weekend I launched the project on Kickstarter.  Kickstarter is a website that posts creative projects for the purposes of finding funds. It’s a perfect example of crowd funding where one can donate anywhere from $1 to $10,000 to the project of their choice, and in the process make someone’s idea come to life.

I launched Opening Our Eyes on Thursday and within 3 days we reached 30 % of our goal. We still have a long way to go and have another 71 days to get fully funded.  The way Kickstarter works is that if you don’t get funded 100%, then all bets are off and you don’t receive anything.  So, I’m doing my best to do what I like the least and that is make a pitch for pledges.  My intent is to secure enough funds so that I can collaborate with a professional editor and raise the bar on the film that my daughter and I shot this past summer on our 99-day adventure around the world, about people who are making a positive difference in the world.

It’s really a win/win for anyone who chooses to give – even a pledge of $25 will get us closer to our goal and you’ll receive a DVD of our film when it’s finished.  So please check out our project on Kickstarter and pass this link along to others.  Ultimately our goal is to inspire and motivate other change-makers through the power of our film. We know we can do it with everyone’s help and it will make you feel good to give – it always does.

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The Power of Sharing and Networking

I’ve always been an independent creature, starting with a year long backpacking odyssey as a 19 year old traveling solo, following the “hippie trail” around the world.  That sojourn led me to pursue a career as a still photographer, using my camera as a tool to gain access to people, their cultures and their stories.

I’ve had a great ride these past 30 years shooting assignments for high profile magazines that have taken me to all parts of the globe.  For the most part, I was a solo act, spending hours, days and weeks observing people, then becoming more intimate as I proceeded to get to know and tell their stories and share them with others.

When I started shooting motion and in particular digital video, eleven years ago I embraced the notion of collaboration.  Video production has a lot more facets to it than just the shoot and I knew that even though I knew how to capture reasonably good sound and edit a respectable rough cut with Final Cut Pro, I also knew that working with professional sound people and editors would raise the bar on the quality of my projects.

This past weekend, the value of collaboration, networking and using social media to get my ideas out to the universe, really hit home.  I had been asked to speak at the Photocine News Expo in Hollywood, CA about my latest documentary that I was working on, Opening Our Eyes. I had gotten to know two of the organizers of the event, Michael Britt and Lou Lesko, through social media. They had taken notice of my blog and my project, which I had decided to shoot with the HDSLR cameras and had written about it in their blog, PhotoCineNews.com.

I was honored and humbled to be speaking at the same event as some pretty heavy players like Vincent LaForet and Shane Hurlbut.  I was a bit intimidated at first, but I knew that I was there to share what I knew and that is how to get a passion project from just an idea – to a reality.  So, after returning from my 99-day journey, with just a couple of weeks to prepare a sample from some of the 145 hours of footage that were shot, I flew out to LA.

Here’s a rough cut of that 10-minute sample:  Opening Our Eyes – Tease

I suppose I can legitimately say that I have had a theatrical showing of my documentary in Hollywood.  True enough – but the real value for me this weekend was in sharing with my peers and making connections with people who I will work with in the future that will help me grow as a filmmaker and storyteller and more importantly who will bring their expertise to my film.

It’s an incredible time that we live in with a realm of possibility.  Literally anything is possible.  When you share and put things out to the universe – you just never know what you’ll get back.  I’ve learned that I share because it makes me feel good – not because I have expectations for an immediate or monetary return.  But each and every time I do share – I get back so much more in return.

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My Love/Hate Relationship – Shooting Video With a DSLR

I’ve just spent the last 2 weeks intensely editing my footage shot on my 99-day journey around the world, shooting my passion project, Opening Our Eyes.  I wanted to get a trailer ready for the PhotoCine Expo that I’ll be speaking at this weekend in Los Angeles. I knew that I couldn’t possibly go through all 2900 gigabytes of content (145 hours), let alone cull it down to a finished sample in two weeks time.  So, I took a friend’s advice and decided to focus on only two of my ten subjects that I interviewed and shot b-roll on.

Even with going through only 20 percent of my footage has been a grueling and exhausting two weeks.  But it’s also given me a much better sense of working with and analyzing the files that come out of the Canon 5D Mark II and 7D.

Some of my loves:

  1. I love the picture quality
  2. I absolutely love the picture quality
  3. You can’t beat the picture quality

It’s true, the picture quality is stunning and worth putting up with SOME of the workarounds, depending on what type of job I’m working on.  If I’m shooting a corporate event and I need to record longer than 12-minute intervals, which is the case when someone is giving a talk, then I would opt not to use a DSLR because of the limitations on the duration of a clip.  And, regardless of the type of job I shoot, editing the files from these cameras is tedious because I need to transcode them into a file that will play well in Final Cut Pro.

Some of my hates:

  1. 12 minute clip duration – this really needs to change in the next generation of these hybrids in order to make it a more       workable camera
  2. Audio – Canon really needs to come up with a more professional solution for capturing good audio with the video on           one card.  I have used a JuidedLink pre-amp with a gain disabler on it but it’s still not as good as the audio I get when         I capture it to a separate digital recorder – in my case the Samson H4N Zoom.
  3. Having to transcode all the files into a codec like Apple Pro Res so that I can edit in FCP without stutters, stops and             drop frames.
  4. Stabilization is an issue but a solvable one thanks to rigs from Zacuto. And of course you can always use a tripod – and       really should if the situation warrants.

I’m sure I’ll come to other conclusions as I dig deeper into my content and I’ll share my thoughts as I continue to immerse myself in the post production part of this film.

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Editing and Workflow for DSLR’s – The First Steps

In the Field
Depending on how you are working in the field and what you are shooting, your workflow and the way you organize and manage your media will vary somewhat. If you have a crew and are shooting a scripted video, then you will probably have a computer and technician on site, downloading media as it is shot, backing it up and checking it for focus.

If you’re working solo or with just one other person, which is how I have been working for the past 3 ½ months on my project, Opening Our Eyes,

Gail at the Kopila Valley Primary School, Surkhet, Nepal

then you don’t have the manpower to work that way. I downloaded all my footage, audio and stills at the end of the day. I rarely had the time or even the battery power on my computer (electricity was scarce at times) to look at what I had shot but I did do spot checks occasionally.

Regardless of how you work in the field,

Children at the Kopila Valley Primary School

it is essential to create redundant backups of all your content. I backed everything up to two portable external hard drives, after downloading the media to my laptop via card readers. There’s a nice software application called ShotPut Pro that lets you make up to 3 copies to different drives at a time, which speeds things up quite a bit. For the most part, I had organized my media by destination and subject with each folder containing the contents of a card. Whenever I shot an interview, I put a fresh card in the camera so that the content was automatically sorted out from the b-roll. Some shooters I’ve talked to who are used to shooting tape, archive each tape or card by making a disk image (DMG) of each which can be mounted on the computer, emulating the original card.


Back in the Editing Suite

The first thing I did when I returned from my 99-day journey, was to make two backups of all my material. After my media was backed up, I started to organize it. Everything had already been separated as far as destination and subject, but I needed to separate the stills from the video and the interviews from the b-roll – if any cards contained both. I also needed to match up the interview video footage with the audio files that had been captured by a separate recording device.

After getting all my media organized and sorted by destination, subject and file type, I renamed the files and added any relevant metadata – copyright and creator info etc. This can be done in Adobe Bridge. You can also look at the video files in Bridge to preview before transcoding them. Another way to preview your video files is by using QuickTime player. Because the files coming out of these hybrid cameras are compressed H.264 files, they do not play smoothly in Final Cut Pro, so they need to be transcoded into a codec like Apple Pro Res, before editing them. This can be done in Apple Compressor which comes with the Final Cut Pro Suite or MPEG Streamclip which is a free application.

You can choose to preview your video files first using Adobe Bridge or QuickTime player or another software tool, and then make a folder of “selects” and transcode just those files before importing them into FCP, or you can transcode everything and then import everything into Final Cut Pro.

After I organized my assets (stills, video and audio), I chose to transcode ALL my video files and import everything into Final Cut Pro. That way, not only could I preview everything smoothly, but I could also start adding information to the clips and organize them into bins within FCP. And with everything transcoded, I won’t have to leave FCP if I wanted to look at content that hadn’t been previously marked “selects”.

Getting to the Fun Part

Organizing, sorting, logging and transcoding is tedious work but it’s essential in order to be able to find things quickly when you need them, when you start laying down your storyline and want to keep focused. There’s nothing worse than having to break your train of thought while you’re editing and have to leave the program to find assets or prep them. Organizing is key – it’s not fun, but a necessary step in the process.

I will continue to slog through this initial process this week, in order to get through some of my content so that I can put together a sample for the PhotoCine News Expo that I’ve been asked to speak at this month. I have way too much material to go through everything, so I’ve decided to tackle the content from two of my subjects, which will make the task more manageable. It will also provide me with the reward of working on the “fun part” of editing by crafting a short story before moving on to daunting task of assembling the entire documentary. Check out this quick sample that I put together within 24 hours after getting off the plane. http://www.vimeo.com/14645594

Little by little things will come together and I’ll keep you posted as I go along.

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