FOLLOW UP – Virtual Reality. Is it for You? – Exploring NYVR

I attended the NYVR conference last week at the Javits Center in New York City, which collocated with PPE (Photo Plus Expo). I’m not quite sure that VR is for me especially from a content creator’s point of view

NYVR Show

but I do see a lot of possibilities as a user.

Here are some highlights from the NYVR show and seminars:

The conference took place over three days with two days of seminars directed to those in the industry and one day toward users or consumers. I attended sessions on all three days, which gave me great insights from different perspectives. The sessions directed toward those already working in the industry were very compelling even though a lot of the information was over my head. However, I had the extra value of learning from the attendees and their questions

The VR industry is making a big presence in New York City. Los Angeles is a huge center for content creation and San Francisco is a big center for tech and New York City is where major Networks are located and where a lot the money is. The industry is in its infancy so for a start-up company it’s a big plus to be just a subway ride away from major Network headquarters and Wall Street investors.

One session that intrigued me was Spatial Audio in VR. VR isn’t or shouldn’t be just only a visual experience. It should be an experience that touches upon many of our senses and certainly sounds. That’s what makes it immersive. Mono audio in VR is somewhat like watching black & white TV. To truly give a viewer an immersive experience the audio that a user experience needs to impact them as well as the visual does. Sounds should change as the user walks through an environment or turns their head. Prices have come down for binaural audio headsets making them more affordable and accessible for the consumer. Check out Hooke Audio.

Another session I attended was VR Tourism with a speaker from YouVisit who is working in that space.

Some interesting stats about the travel market:

  1. It’s highly competitive
  2. Consumers seek large amounts of resources before finally making a decision.
  3. Usually, a consumer makes 350 touch points before making a decision.
  4. Tourism has one of the lowest conversion rates in the e-commerce space.
  5. VR lends to have a much bigger conversion rate – about 24%! The more immersive the experience is, the more engagement a user makes and the more of an emotional connection they have with the content, bringing the consumer closer to their decision. It’s important to get the user to “buy” and make that possible for them while they are still in the VR space.

I sat in on a panel discussion about Branding and Marketing with VR. VR does well with brands that are emotive, brands that you have to feel. If you are able to identify the emotion that you want someone to feel about your brand, then you can create a good VR experience. VR also turns someone who has had a VR experience into an advocate because they talk about. And that has real value. VR is a good space for capturing user data because it’s interactive. It’s easy to see how and where the user connects with the experience.

Traditionally, advertisers have targeted people in the 18-34-age bracket. VR has also been targeting that same demographic because their typical user comes from the gaming space where VR has played a big role. I wonder though if that target will change somewhat and perhaps include the “baby boomers”, especially since it’s a huge demographic and still holds the majority of the wealth? It seems to me that there is a lot of opportunity in that area and not just in the area of pain management. I see opportunities in travel and entertainment that can provide VR experiences when the real experiences are no longer accessible – like climbing Mount Everest.

It’s a brave new world. Or is it a virtual one?

Check out more about Virtual Reality in my last post from NAB New York.

 

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2017 NAB NY – Virtual Reality is Very Real

I recently spent a couple of days at the NAB NY Show (National Association of Broadcasters). It’s much smaller than the annual NAB Show held in Las Vegas every year, but it is definitely worth the time.

This year I focused my attention on VR (Virtual Reality). To be honest, as much as VR intrigues me I’m not sure it’s for me simply because I’m all about real experiences as opposed to virtual ones. Nevertheless, the future implications of this technology are mind-blowing.

NAB NY is much more limited on space than the Las Vegas conference so VR didn’t have much of a physical presence at the show. However, there were quite a few interesting floor talks that intrigued me and were well attended.

This technology is in its infancy but its also experiencing exponential growth. Naysayers predict it will go the way of 3-D TV sets but my instincts tell me otherwise. Right now its popularity is in the gaming industry but these sessions opened my eyes to numerous possibilities. Nab New York 2017But speaking of gaming, check out PokemonGo or this demo video from Oculus Connect 4.

In terms of filmmaking, it’s an immersive experience which touches upon all of our senses and is not just visual. In fact, there’s a term used in VR called “haptic” which means “relating to the sense of touch, in particular relating to the perception and manipulation of objects using the senses of touch and proprioception.” One filmmaker Alton Glass, described it as letting you get into someone else’s shoes and live the experience. Because it’s immersive it creates a more empathetic storytelling experience. Some doubters say it’s isolating, however, one speaker pointed out that you can actually be immersed with other people in the virtual experience.

Check out filmmaker Alton Glass’s 2D behind the scenes excerpt about the making of his film “A Little Love”

 Branding experiences in VR. Tom Westerlin of Nice Shoes makes some good points about using VR in advertising/branding:

  • Once you put on a headset you have someone’s undivided attention
  • VR can create a lot of feelings – love, excitement, empathy
  • From a brand perspective, you can create a whole world.
  • It’s suspended disbelief. It’s not a hard sell and one doesn’t feel like they are being marketed to.
  • VR can offer a treasure trove of data by finding out what people are focusing on in a virtual story. Some see e-commerce using VR in the near future.

Travel – It’s perfect for an armchair traveler who may not have the funds or the access to certain places. Or perhaps VR is a great way to show off a property or resort. To be honest, I want to really experience a place, but there may be times that I don’t have access or I may simply want a better reference of a destination or hotel than what more traditional mediums offer. Look at this sample VR sample – is this a game or a virtual travel experience.

VR is being used in healthcare to minimize pain rather than to solely resort to drugs. That in itself is something to think about especially because we are experiencing an opioid epidemic. One spokesman pointed out that it can reduce pain impact by about 60-70%. It’s being used now to help people with autism learn as well as in challenging mental health disorders like PTSD. VR is also being used for medical training.

Education – Harvard Business School provides amazing VR experiences that used to be available only on their campus but are now available all over the world. Interesting to point out that the most valuable part of this experience isn’t just watching the videos but the discussion with the immersive community. What Harvard is doing with VR,

Entertainment – While VR is still in its infancy in this sector, it’s quite impressive. VR allows a venue to sell the best seat in the houseNab New York 2017 a million times. IMAX opens first VR theater in LA.

Certainly, there are challenges to overcome with VR. Headsets need to be wireless, which is essential for growth in this medium. Bandwidth is not a challenge, but latency is because of the round trip delay. If you’re confused between AR and VR or 360, check out this video interview with a spokesperson from Radiant Images and listen to what they’re working on. And if you want more insight on where the experts think this technology is going then check out this TechCrunch article

It will be interesting to see what’s next in this technology. It will also be interesting to see if there will be any unintended consequences. Stay tuned.

 

 

 

 

 

Photography Gear I Would Pack on a Trip Around-the-World in 2017

Seven years ago I wrote a blog post about the gear I was taking for a 3-month trip around the world with my daughter, creating a documentary on six continents about people who were creating positive change. The post has gotten more hits (by far) than any other blog I’ve written.

At the time, I had just purchased the Canon 5D Mark II and the Canon 7D. Along with lots of lenses, audio gear, accessories, hard drives and 2 laptops, my daughter and I filled up two large (heavy) backpacks. It worked out very well. We used everything and captured some beautiful footage as well as quality sound.

My partner and I have recently embraced mirror less cameras

Gear2017_IMG_1628 FB
Gear I would bring on a 3 month trip around the world in 2017. (not pictured laptop, various cords and backpack.) Shot with an iPhone

and purchased the Sony A7R Mark II and A6500 camera bodies and 5 lenses: Sony FE 70-200 f/4 G OSS, Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS, Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS, Sony Vario-Tessar T* E 16-70mm f/4 ZA OSS and Sony E 10-18mm f/4 OSS. All that plus 8 batteries and 2 dual chargers took up far less space than my Canon DSLR cameras and lenses, not to mention the Sony gear was half the weight.

We put the Sony gear through its paces, shooting video and still images on an extensive job for NJ State Travel and Tourism. The 4k video is beautiful and the still images are extraordinary, especially those shot with the A7Rii. I had heard lots of complains about the menus but after taking numerous tutorials, I created lots of pre-set buttons and it has made operating the camera much easier and quicker.

My biggest complaint is when switching to a mirror less camera system it is far too easy to get dust on the sensor, especially when changing lenses frequently like we did on this job. I have heard good things about the VisibleDust Arctic Butterfly 724 (Super Bright) for cleaning your sensor. I bought one but haven’t used it yet. After the NJ job had been completed we had a thorough cleaning of both cameras at Photo Tech Repair Service in New York City. My other complaint is that Sony’s customer service is dismal at best. It took too many hours online and on the phone simply to apply for ProSupport. You can do better than this Sony. I love your products but don’t make me hate the company.

Since my last trip I’ve upgraded my audio kit a bit. I replaced my transmitter/wireless kit with a Sennheiser ew 122-p G3 Wireless system with microphone and I upgraded my Zoom to the Zoom 6N. Along with those items, now I would pack 2 lav microphones (1 Tram, 1 Sennheiser) a shotgun microphone, deadcat, earphones and a very small boom stand.

I’ve also upgraded my Go Pro and now have a Go Pro Hero4 Black (which shoots 4K) with a couple of different mounts. In addition I purchased two Ikan stabilizers: MS-PRO Beholder 3-Axis Gimbal Stabilizer with Encoders which works well with the A6500 camera but not so well with the A7R ii and the 3-Axis GoPro Gimbal Stabilizer which is great for the GoPro Hero4 Black but it’s been discontinued.

I also bought a small portable slider – Edelkrone SliderPLUS small – also discontinued. I’m not sure if I would take this on a long backpacking trip because even though it is very small for a slider – it still takes up quite a bit of space.

A small Manfrotto tripod and video head. Tripods are a necessity for shooting video but I always have a conundrum because small tripods aren’t necessarily the most sturdy. There’s always a trade off.

I would still bring a laptop to download and backup up my assets. I’d love to find a solution for downloading and backing up on site without having to bring a laptop. There are too many travel restrictions these days. I’d love to hear about other solutions that work well for intensive traveling.

There have been huge changes in portable hard drives. I replaced my (8) Lacie Rugged 250 GB Drives (total – 2000 GB) with (4) 4T My Passport Drives (16 T).

I no longer have a Blackberry – I got enlightened and bought an iphone years ago.

Technology changes our lives and our professions quickly and continually. It mandates that I must upgrade my gear and software much more often. As a professional photographer I need to update my tools about every two years. I do wish that company’s would invest and upgrade in their customer service. Good customer service stands out these days. It is also affecting how I make a decision as to which products I want to buy.

Am I taking a trip around the world?  You never know – I just became a million miler with United.

 

 

 

Top Reasons for Doing a Personal Photography Project

I have spent a lot of time purging things lately and one being my enormous collection of analog and digital images. For the most part, it became obvious that the commercial work that I had done for the money years ago, looked dated and wasn’t worth keeping. However, the images
Beijing, Chinathat I shot for personal projects were timeless even though they had been shot decades ago.

I  have grown weary in our youth obsessed culture that as an older creative female many times I am being dismissed – I have become invisible. I don’t say this to complain and I’m certainly not the first one to echo these sentiments, but I found that it was beginning to undermine my self-worth. As I looked through some work that I hadn’t seen in many years
Havana, CubaI realized that I am reacting to people who are judgmental and ageist. There are two things that I can’t change – my height and my age – so I thought that it does me no good to care about others who define me and my value by my age. Rather than feel bad about the longevity of my career, I choose to tell myself that I must be doing something right to be in such a competitive business like photography all these years. The answer is that I love to create photographs and now videos – it’s something that I HAVE to do.  It keeps me alive.

Regardless of where Blackpool, Englandyou are in your career, take the time to shoot what you care about. It’s the most important thing you can do, not only for your career but for your self-esteem.

Here’s why:

  • Assuming it’s an idea you are passionate about and not doing it to second guess the market – it will be a reminder of who you were then. It’s  also great to put new eyes on it a second time around.
  • When you’re paying for it yourself, you’ll work harder. Failure is not an option because there is no failure.
  • There are no restrictions or mandates – the world is your oyster. If you dream it, you can probably make it happen.
  • Working on a personal project is great for making new contaPinetop Perkins, blues musiciancts. You learn to be tenacious in selling your idea in order to gain access to someone or a place. It’s much harder to sell yourself and an idea when you don’t have a letter of assignment from a major magazine.
  • Most likely these will be the images that won’t get old even as you do.

 

 

What’s the Worst Thing that Could Happen?

I was always the “new kid” in school. My family moved more than 10 times before I graduated from high school.  We weren’t a military family, running from the law or in the witness protection program. My Dad was moving up the corporate ladder, our family was growing and it just set up a series of moves.

Being the perpetual “new kid” forced me to take risks every time we moved, forming new friendships, adjusting to new schools, dealing with the inconsistencies in the curriculum from school to school, and learning

gail and wagon
Me, taking a stand in the new neighborhood.

new neighborhoods and the local culture.

In my early years, I was not the one who was initiating “change” or deciding to take a risk – my parents were. Nevertheless it made me the person I am.  As a child I was learning that it was OK to take chances and in fact, it was a good thing. But I also knew that we were not a “normal” family and at times I longed for a life that was less transient and more like the families I saw on TV.

I look back at my upbringing and Roller skaters jump over teammates, Tokyo, JapanI believe that the greatest gift my parents gave me was to teach me that it was OK to take chances.
And in fact when I was afraid to take a risk, I remember my Dad asking me “What’s the worst thing that could happen?” To be honest, I never really thought of anything that was all that bad.
So, is it any wonder that someone like me would opt to go around the world with my daughter, traveling to remote places on six continents, and live out of backpacks for 99 days while creating a movie?

Erin and Gail, Peru
Erin and Gail and children of village along Amazon River, Peru

I was actually going to do this by myself until I received an email from my daughter telling me that she wanted to quit her job and sublet her apartment and go with me.

At first, it surprised me when she said that she wanted to do this with me.  She had only been working for a year after graduating from college and was lucky to have a job. But she was willing leave her life as she knew it, apartment, take a trip around the world for four months and face looking for employment upon her return. Then I realized I shouldn’t be surprised at all, she too had grown up with the notion that “taking a risk” was normal.

These days, I see young people growing up in a society that has been so over litigated in an attempt to make our lives more risk free that it seems like we are teaching our children NOT to take chances. Losing or failing is looked at as a bad thing and that instead everyone has to be a winner.  It seems that fitting in and becoming part of the status quo is what we should strive for rather than being unique or original.  The problem is, if everyone thinks and acts that way, innovation will die.  No on will dare to be different.
In the last few years, I’ve probably had to face more rejections than I’ve had to over my entire career, or at least it’s seems that the way.  On the other hand, I have had the most incredible experiences and successes of my life.  To be honest, I’m scared to death just about every day but I grew up thinking that was normal and that came with growth. Thanks Mom and Dad for giving me the courage to spread my wings.

 

Why Everyone Should Travel

 As I prepare to head out of the country next week I’ve been thinking about why I travel. I’ve been a bit of a rolling stone most of my life, moving 10 times before I graduated high school and pursuing a career as a professional photographer which has taken me to over 100 countries.

Gail at the Great Pyramids 1971
Gail in Egypt 1971

I think if I ever had to give up traveling I would wither and my spirit would die.

Here are my top ten reasons that I think every American (and other citizens of the world) should travel:

  • It gives you a much better perspective on our world rather than just experiencing it virally. Let’s face it, when you are an armchair traveler, you are getting someone else’s perspective.
  •  It makes one grateful for what they have. Many, if not most Americans are very privileged but don’t really have an understanding of that because they isolate themselves in their own environment.
  • You get to be a true diplomat for your country. When I’m traveling I try to give people from other countries and cultures a more realistic idea what an American is beyond our government’s policies and how we are depicted in the movies.
  • It creates lasting memories of importance or at least memories that last longer than buying a consumer product.
  • It teaches you a lot about yourself. When you travel things don’t always go according to plan. You get to see how you handle stress in situations beyond your control.
  • You learn how to communicate. Many times you don’t understand the language and you learn to read body language and pick up people’s vibes.
  • You meet people you would never get to meet at home. It makes you less fearful when you get to meet people from other lands.
  • As a photographer my camera has given me access to incredible experiences that I have shared with the world.
  • You can affect change.
    Gail showing video to children of remote Amazon village, Peru
    Gail with children in small village along Amazon River, Peru

    When you travel you realize that regardless which country you come from we are all part of the human race. We all share this planet and we are all stewards of keeping it healthy.

  • It brings wonder to your life. I have had many awe- inspiring moments and not all of them were at typical tourist sites. Some of my greatest memories are the simple conversations that I’ve had with people all around the world.

Check out some of the images that I’ve captured from my journeys. www.kellymooney.com