Partner with your competitors.
I know three successful still photographers working in the Midwest area of the country shooting and competing with one another for regional and national clients. They recently formed a separate production company and are shooting broadcast commercials for the national market. It has proven to be a smart move for them. They’ve expanded their businesses by offering video solutions that meet their clients’ needs and have collaborated with one another by bringing different skill sets to the video production team. I often think that we (photographers) miss out on collaborative opportunities due to our independent nature. But I’ve learned that when I work in a collaborate team and we each bring our own perspective and skills to the whole, it has made me raise my own bar. Partnering doesn’t solely pertain to video production. It works in any business that benefits from scaling up.
Shoot outside your niche. I’ve always been a commercial still photographer working primarily in the editorial and B2B markets. About 15 years ago my partner/husband and I started exploring the motion medium. We began by shooting stock motion footage on 35mm film, which was a very expensive proposition, but I fell in love with this medium. When digital video hit the scene, my passion for storytelling led me straight to it. Digital video enabled me to shoot in the motion genre with our small team and at an affordable cost.
Kelly/Mooney is now a fully integrated still and video production business in the commercial market. We recently embarked into the retail niche offering high quality “Ken Burns” style family biography films (videos).
Every family has a story to tell and I wanted to use my craft as a filmmaker to tell their stories for future generations. I’m finding that people desperately want to organize and preserve their family photos whether they are digital images or inherited analog snapshots. I didn’t want to just digitize their family photos and put them on DVD’s. I wanted to capture their family stories with on-camera interviews of their loved ones retelling them in their own voice while they are still here to tell them. It has been well received but it comes with a learning curve and getting to know the retail market.
Shoot what you want to shoot. Shoot something that you are passionate about not because you think it would make a good promotion piece or portfolio sample. It could be that you photograph something you are interested in and have access to. As a female photographer I’ve spent the better part of my career working in a male dominated profession. I decided to seek out other women who work in male dominated fields and create a series of short videos about them. Here are some of the amazing women I met; Natalie Jones a helicopter pilot, Simona deSilvestro a professional racecar driver and Patrice Banks and auto mechanic and engineer. Working on this series not only keeps my skill set sharp but has led to making some great connections.
Don’t think that you have to pursue an overwhelming topic or project. You may just want to explore with your phone. We live in an age that I used to dream about – an age where technology makes it possible and even easy to create the images that only exist in our mind’s eye. Technology has made communicating visually immediate and spontaneous. Think about the power and the opportunities that provides.