Top Reasons for Doing a Personal Photography Project

I have spent a lot of time purging things lately and one being my enormous collection of analog and digital images. For the most part, it became obvious that the commercial work that I had done for the money years ago, looked dated and wasn’t worth keeping. However, the images
Beijing, Chinathat I shot for personal projects were timeless even though they had been shot decades ago.

I  have grown weary in our youth obsessed culture that as an older creative female many times I am being dismissed – I have become invisible. I don’t say this to complain and I’m certainly not the first one to echo these sentiments, but I found that it was beginning to undermine my self-worth. As I looked through some work that I hadn’t seen in many years
Havana, CubaI realized that I am reacting to people who are judgmental and ageist. There are two things that I can’t change – my height and my age – so I thought that it does me no good to care about others who define me and my value by my age. Rather than feel bad about the longevity of my career, I choose to tell myself that I must be doing something right to be in such a competitive business like photography all these years. The answer is that I love to create photographs and now videos – it’s something that I HAVE to do.  It keeps me alive.

Regardless of where Blackpool, Englandyou are in your career, take the time to shoot what you care about. It’s the most important thing you can do, not only for your career but for your self-esteem.

Here’s why:

  • Assuming it’s an idea you are passionate about and not doing it to second guess the market – it will be a reminder of who you were then. It’s  also great to put new eyes on it a second time around.
  • When you’re paying for it yourself, you’ll work harder. Failure is not an option because there is no failure.
  • There are no restrictions or mandates – the world is your oyster. If you dream it, you can probably make it happen.
  • Working on a personal project is great for making new contaPinetop Perkins, blues musiciancts. You learn to be tenacious in selling your idea in order to gain access to someone or a place. It’s much harder to sell yourself and an idea when you don’t have a letter of assignment from a major magazine.
  • Most likely these will be the images that won’t get old even as you do.

 

 

Truth and Integrity – Is Seeing Believing?

It was a sad day when I read about award winning photographer Souvid Datta infringing on another photographer’s work by using elements of their photographs and claiming that the photos were his. In the age of “fake news” Datta erodes the integrity of the profession of photojournalism and the reputation of dedicated photojournalists who risk their lives taking photographs that create awareness of the travesties in the world.

I was further bothered by Datta’s explanation in an interview he did for Time magazine. Using his lack of knowledge because of his youth and inexperience is no excuse for his actions. There are too many articles online about ethics and copyright to excuse his ignorance, especially for someone who admittedly learned Photoshop techniques on You Tube.

While I’m glad that he eventually told the truth, there’s nothing commendable about doing so after getting caught in a lie. There is no turning back of the clock or enough apologies that will undo the damage this has done to the profession of photojournalism.

It is easy to manipulate images and seeing is believing is no longer true.Arthur County, Nebraska In an age where many if not most images have been greatly altered or composited, we’ve become somewhat jaded by a real image that is straight out of the camera. Manipulation has become the norm but it should never be accepted in journalism.

I’m not a photojournalist and have on occasion altered my images, but I’m most proud of the images that I shot that have not been manipulated.

Marathon swimming, East River, New York City

Nowadays, folks who look at the images contained in this blog will assume that they are composites – but they’re not. It took a lot of skill to produce them along with a bit of luck.

What’s the Worst Thing that Could Happen?

I was always the “new kid” in school. My family moved more than 10 times before I graduated from high school.  We weren’t a military family, running from the law or in the witness protection program. My Dad was moving up the corporate ladder, our family was growing and it just set up a series of moves.

Being the perpetual “new kid” forced me to take risks every time we moved, forming new friendships, adjusting to new schools, dealing with the inconsistencies in the curriculum from school to school, and learning

gail and wagon
Me, taking a stand in the new neighborhood.

new neighborhoods and the local culture.

In my early years, I was not the one who was initiating “change” or deciding to take a risk – my parents were. Nevertheless it made me the person I am.  As a child I was learning that it was OK to take chances and in fact, it was a good thing. But I also knew that we were not a “normal” family and at times I longed for a life that was less transient and more like the families I saw on TV.

I look back at my upbringing and Roller skaters jump over teammates, Tokyo, JapanI believe that the greatest gift my parents gave me was to teach me that it was OK to take chances.
And in fact when I was afraid to take a risk, I remember my Dad asking me “What’s the worst thing that could happen?” To be honest, I never really thought of anything that was all that bad.
So, is it any wonder that someone like me would opt to go around the world with my daughter, traveling to remote places on six continents, and live out of backpacks for 99 days while creating a movie?

Erin and Gail, Peru
Erin and Gail and children of village along Amazon River, Peru

I was actually going to do this by myself until I received an email from my daughter telling me that she wanted to quit her job and sublet her apartment and go with me.

At first, it surprised me when she said that she wanted to do this with me.  She had only been working for a year after graduating from college and was lucky to have a job. But she was willing leave her life as she knew it, apartment, take a trip around the world for four months and face looking for employment upon her return. Then I realized I shouldn’t be surprised at all, she too had grown up with the notion that “taking a risk” was normal.

These days, I see young people growing up in a society that has been so over litigated in an attempt to make our lives more risk free that it seems like we are teaching our children NOT to take chances. Losing or failing is looked at as a bad thing and that instead everyone has to be a winner.  It seems that fitting in and becoming part of the status quo is what we should strive for rather than being unique or original.  The problem is, if everyone thinks and acts that way, innovation will die.  No on will dare to be different.
In the last few years, I’ve probably had to face more rejections than I’ve had to over my entire career, or at least it’s seems that the way.  On the other hand, I have had the most incredible experiences and successes of my life.  To be honest, I’m scared to death just about every day but I grew up thinking that was normal and that came with growth. Thanks Mom and Dad for giving me the courage to spread my wings.

 

Why Everyone Should Travel

 As I prepare to head out of the country next week I’ve been thinking about why I travel. I’ve been a bit of a rolling stone most of my life, moving 10 times before I graduated high school and pursuing a career as a professional photographer which has taken me to over 100 countries.

Gail at the Great Pyramids 1971
Gail in Egypt 1971

I think if I ever had to give up traveling I would wither and my spirit would die.

Here are my top ten reasons that I think every American (and other citizens of the world) should travel:

  • It gives you a much better perspective on our world rather than just experiencing it virally. Let’s face it, when you are an armchair traveler, you are getting someone else’s perspective.
  •  It makes one grateful for what they have. Many, if not most Americans are very privileged but don’t really have an understanding of that because they isolate themselves in their own environment.
  • You get to be a true diplomat for your country. When I’m traveling I try to give people from other countries and cultures a more realistic idea what an American is beyond our government’s policies and how we are depicted in the movies.
  • It creates lasting memories of importance or at least memories that last longer than buying a consumer product.
  • It teaches you a lot about yourself. When you travel things don’t always go according to plan. You get to see how you handle stress in situations beyond your control.
  • You learn how to communicate. Many times you don’t understand the language and you learn to read body language and pick up people’s vibes.
  • You meet people you would never get to meet at home. It makes you less fearful when you get to meet people from other lands.
  • As a photographer my camera has given me access to incredible experiences that I have shared with the world.
  • You can affect change.
    Gail showing video to children of remote Amazon village, Peru
    Gail with children in small village along Amazon River, Peru

    When you travel you realize that regardless which country you come from we are all part of the human race. We all share this planet and we are all stewards of keeping it healthy.

  • It brings wonder to your life. I have had many awe- inspiring moments and not all of them were at typical tourist sites. Some of my greatest memories are the simple conversations that I’ve had with people all around the world.

Check out some of the images that I’ve captured from my journeys. www.kellymooney.com

10 Things Freelancers (Photographers & Filmmakers) Should Do in 2017

Marathon swimming, East River, New York City

Be optimistic – I’m going to start with the hardest one of all, because it’s really difficult to be optimistic these days. But I find that if I can maintain a positive attitude and turn my thoughts to what is possible, I actually open myself up to more opportunities in my life, instead of creating more roadblocks.

Be open to possibilities. – Be more flexible in how you perceive things and who you are. Change is always happening, but it’s usually gradual. Most people don’t take notice until “change” forces their hand to act. It’s always better to be proactive than reactive so embrace “change” as an ever-present fact of life that creates opportunities for those who are open to seeing them.

Collaborate – Photographers are very independent creatures and collaboration is not part of their norm. As the “photography” business continues to change, photographers will find that collaborating with other artists will make their own businesses stronger. There is so much more to running a business than there used to be. While social media marketing has opened up numerous possibilities, it can also be overwhelming to a solo photographer. You can’t do it all. Work with people who can bring out each other’s strong suits.

Diversify – I’m not quite so sure why so many photographers are so rigid in how they define who they are and what they do. Having a “style” is great, but the trick is to not to be so narrowly defined by that style, so that when styles change, you don’t find yourself obsolete by your own design. It’s kind of like being type cast, where your audience or your clients can only see you in one way. Diversifying might be creating a whole new niche of your business. I recently created a business niche that is more geared toward the retail market. We create high end “Ken Burns” style family biography videos to preserve a family’s legacy with personal interviews with ones loved ones combined with old photos and home movies.

Concentrate on “the story”– I had the opportunity to speak with a lot of still photographers and filmmakers this past year and I began to notice a difference in the conversations I was having with each. Most times, filmmakers would be telling me a story, whereas still photographers would be telling me how they executed a photograph, or essentially telling me the “back story” of the creation of the image. It’s all interesting but “the story” is the bottom line – if that doesn’t come through to the viewer – the rest doesn’t matter – including how it was executed.

Be authentic – be true to yourself. That means that you have to trust your gut instead of second guessing it. This is hard, especially when things don’t always work out the way you had hoped. Step away from the “noise” and listen to the voice inside.

Fail more. – Rejection is a tough pill to swallow but it usually means that you are either pushing yourself to try new things, you are too far ahead of your time or it just wasn’t meant to be. If you look at successful people you’ll see that most have had failures and rejections in their lives but they stuck with it – instead of letting failure defeat them.

Self-Initiate more projects. – I don’t like to call non-commissioned work, “personal projects”. That co notates that there is no monetary value, and these days just the opposite could be true. With more and more lopsided contracts being presented to photographers for commissioned work a photographer has a better chance to make more money and keep ownership of their work by creating self-initiated projects. But they need to be prepared to work hard. We’ve been working on a project entitled “Like A Woman” where we shoot environmental portraits and a short video about women who are working in traditionally male professions. It is a subject I know all too well after working in the career of photography and now filmmaking my entire adult life.

Forget about the past and learn from mistakes. – You can’t change the past but you can learn from it and then, move on. Look toward the future but make sure you take time to enjoy the “now”.

In the scheme of things, you’re just one small speck in the universe. – I think we all get way too stressed about things that really don’t matter and we let those things control our life. When we become more conscious of that, we really begin to live life.

Business Tips for Photographers in a Multiple Media World

In the blogging sphere of photography and video there is a lot written about gear and how to use it, but precious little written about business.  Chances are, if you are photographer who has been in business for more than 10 years then you know that technology has not only changed our tools, it has changed the way we do business.

For starters we are doing business in a global economy and with that comes pluses and minuses.

Cuba-3858
Havana, Cuba

One huge plus is that we are able to reach a much wider audience than ever before. That is if you have an understanding of how to do that and take advantage of the opportunities that are out there.  One minus or downside is if we don’t adapt our dated business models in a business that has seen monumental changes we won’t be able to compete.

As commercial photographers we are in the visual communications business.  We create imagery that delivers a message or tells a story for a variety of markets including; advertising, corporate, architectural, editorial and others.  Each market has a need for visual content and these days that encompasses both still photography and video.  In the last couple of years the lines dividing these two mediums have faded away at least in terms of how content is consumed in our culture. What’s next – VR (virtual reality)?

Here are a couple of tips to help photographers prosper in our multi-media world:

  • Decide what your company will offer.  Will you only provide still imagery?  Or will you expand your business and offer both still photography and video? Are you quick to answer the question with; “I don’t want anything to do with video” ? The problem with that answer is that most of your clients probably have a dual need for stills and video.  Are you going to send them away to your competition?  Or will you keep your clients in house and take care of their video needs by hiring or outsourcing? That’s a different way of thinking and has the potential to broaden your revenue stream.
  • Decide what role you will play if your company does offer video?  Will you be the director and work with a camera operator?  Or will you assume the role of a DP (Director of Photography) and direct as well as operate the camera?
  • What will you outsource and what will you keep in house?  Maybe you want to expand your business by offering both still photography and motion but you’d prefer to just shoot the still photography and outsource the video.  In that case you could assume the role of the producer and oversee or outsource the video production.
  • Reassess your insurance.  Video productions have a lot more variables. They also usually have larger crews.  More than likely you will need to upgrade your current insurance policy to accommodate and cover that.
  • Change your paperwork.  Make sure that you go through your talent and property releases and modify the language for multi-media.  Change any and all boilerplate contract language to include video (motion).
  • Licensing.  Regardless, if you decide not to expand into video production you will have to contend with the fact that your still images won’t always be used in a stand-alone fashion.  Many still images will be commissioned and/or licensed as part of multi-media projects and that has a dramatic effect on licensing. And if you do decide to expand into video production you too will be licensing other people’s work.
  • Understand new business models.  Let’s face it things have changed in the business of photography.  Photography has become ubiquitous and the competition is fierce.  You are not only competing with professional photographers – you’re competing with semi-pros, amateurs AND video production companies.  One thing is certain, it’s never been more important to have an understanding of multiple mediums and to be unique and stand out amongst the noise. There are no templates you should follow.  Be authentic and true to yourself.
  • Keep an eye out for the next big thing. At this year’s NAB (National Association of Broadcasters) Virtual Reality had a big presence. I’m not quite sure if it’s for me but I will follow the trend and keep my options open.

Check out more tips and information in my ePub The Craft and Commerce of Video and Motion.

 

Pricing, Photographers & the Race to the Bottom

The bottom is getting crowded.

I read Seth Godin’s blog daily. He’s usually concise and right on target. His post entitled,”Clawing your way to the bottom” really hits the mark as far as what professional photographers and other visual creators are up against.

I used to make a lot of money shooting stock – that is before the consolidation of agencies and the commoditization of stock. While it’s understandable why that happened when the world went “digital”, the prices and value of images has dropped so far that an “average” stock shooter can no longer make a living shooting stock.

I’m grateful that I never relied solely on stock photography to make a living. However, commissioned photography has not escaped the race to the bottom as far as photographers pricing themselves out of business. There’s only so low one can go on their fees. It’s a short fix to nowhere.

The solution is there for anyone who is willing to do the work – that is, make the effort to stay at the top of your game. Focus on the big picture. Be curious. Don’t panic. Stay away from trends., Focus on the story – not on the gear. Tell them a story. Live life because if you don’t – your work will show it.