Moving Forward

I got a memory today, on Facebook, letting me know that 3 years ago I posted this blog on Journeys of a Hybrid. I read it and started to look back on the last three years.  The website has been updated hundreds of times and the reel has been redone twice. Work has definitely been a mix between still photography and storytelling video and I launched a new project entitled, Like a Woman, about women working in predominately male professions. I also put more effort into my Instagram account bringing new life and eyeballs to my legacy images as well as my new ones.  Please follow me.I’ve been a terrible blogger, and in fact, have disappeared the last few months, but I’ve decided to blog more.  But I will take a different approach and that is to talk about the story behind the making of the photograph or video. I like to learn by example and I hope that others do too.

 

New Website, New Reel, New Look for Kelly/Mooney

It had been far too long since we did a redesign of our website – more than 5 years. Not only the industry (visual communications) has changed in the past 5 years, but so has our KM Logobusiness. More and more, clients are asking us to provide visual solutions in mixed mediums for a variety of uses – print, the web and social media. That’s been true especially with our editorial and corporate clients. It’s rare when a client comes to us for just one photograph for one usage.

With that said, we wanted a new website that would demonstrate the scope of our business. The first thing I did was to define the look and functionality of the website as well as what I wanted the website to communicate to potential buyers. We knew that a template site with just our still images no longer represented our business. We also knew that we wanted a website that would speak to our client’s needs and the services we provide that meet those needs.

My list of must haves for our website:

  • A site I could manage and update easily.
  • A site I could move to another server if I chose to do so.
  • A “scrolling” website. In researching numerous websites, the scrolling or parallax scrolling websites appealed to me and I began to see them everywhere – small and large film companies, graphic designers, non-profits, etc. We wanted a site that told the Kelly/Mooney story.
  • Messaging throughout the site communicating to potential buyers, what we do, the services we provide, how we work and who we are.
  • Intuitive navigation.
  • A site that would not only show our work but our experience as well.

I should point out that before I even got to this point, I had spent over a year culling through a vast archive of our work – literally terabytes of still images and footage – both digital and analog. I did the task over time, sifting through new work and old, trying to distill it down to the best representation of what we do, what we want to do and our self-initiated work, Ultimately sorting through this body of work, not only served the purpose for the website but resulted in a new reel as well.

Challenges:

  • One of the biggest challenges we’ve always had was showing one unique vision because there are two of us. This website shows our combined work throughout the galleries, but it’s the first time we show individual galleries for Kelly & Mooney.
  • New reel – I took 7 hours of footage down to a 90 sec. reel. And then I re-edited it! That doesn’t take into account the time I spent sifting through music selections to pick the right piece for the soundtrack of the reel.
  • Picking images – We have a huge body of work because of the longevity of our careers. Ultimately we selected mostly recent work, but we didn’t want to discount our classic images so we decided to create a legacy gallery.
  • Realizing that I sized the images too big. In addition to the images having long load times, they bogged down the site by adding to the size making it a double-digit Gig file. I had to go back to the images and resize them all. That was not fun as I’m not a big fan of going backward.
  • Finishing the site at the beginning of the summer and then cutting it back all summer long because it was just too overwhelming. No doubt, there’s still editing that should be done on the site but at a certain point, we had to launch. We finally did on Oct. 6, 2015. That in itself was traumatic. Right after we went live, somehow I deleted a critical file, which shut down the site. I was very fortunate that I had great support from our host server who had everything restored within the hour.
  • This is the first time I’ve ever built a website. It was frustrating, challenging and scary. I thought that my limited knowledge of WordPress from working on my blog would be enough to create a WordPress website. It wasn’t, and it has been a huge learning curve for me. But I wasn’t the only one who worked on this website and I’d like to acknowledge the people who helped me through my meltdowns: my partner Tom Kelly, my colleague Jan Klier, and all the lifesavers at DreamHost (our host server) and folks at Envato who designed the WordPress theme.

This will continue to be a work in progress and I welcome comments and suggestions. http://kellymooney.com/

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“There are no Secrets on Easter Island”

Out of the blue, on a lonely stretch of road, a car slowed to a stop and the driver rolled down the window and yelled out “there are no secrets on Easter Island”. I was on assignment on the island and I was shooting a portrait of this Rapanui man in a very remote spot on the island which was is one of the most remote places in the world. It was also mysterious and a wonderful place for exploration and photography.

One night I attended an indigenous dance performance. Native Rapa Nui Man, Easter Island, ChileIt was exhilarating and alive with sexual energy capturing the primal spirit of the people. I knew immediately that I wanted to photograph him with the barren environment of the island in the background.

He agreed and we set up a time and place. He drove up on a scooter sans makeup and tribal dress and proceeded to strip down naked in the middle of the road using the mirror of our car to apply his makeup. The shoot was memorable and what I remember the most was the fierce wind that was blowing and the engaging spirit of this man. His eyes tell the story and secrets of this mystical island.

Gail Mooney is an award-winning photographer and storyteller. 

 

“F—ck ‘em if they can’t Take a Joke” – Letting go of Things

I was fortunate, early in my career to have a mentor that not only encouraged me to do my best but also taught me not to be afraid of taking risks. There were times when shooting assignments for him, I’d push the envelope maybe a little too far with some ideas or images but when it came to him to make a decision on whether or not it made the magazine, I’d see a devilish twinkle in his eyes and he would say, “f__ck ‘em if they can’t take a joke”. Sometimes, he’d catch a little flack from the publisher but most of the time; it turned out to be the right decision.

This past week, we cleaned the office and in the process purged a LOT of unnecessary things. We’d  been creating new imagery for decades either shooting paid assignment work around the world or executing personal projects. We were surrounded by dozens of boxes containing slides from shoots for National Geographic, B&W negatives and contact sheets from hundreds of corporate jobs and dozens of tear sheets of ads and magazine stories. Adding to that we had hundreds of CD’s and DVD’s containing digital files and hundreds of mini DV videotapes from shoots. We had been creating content and adding to the office for 24 years but we hadn’t been getting rid of things that we no longer needed. Now was time to let go. We were being choked by an analog legacy that was encroaching on our space and zapping our creative energy.

After separating our personal photo archives from our job assignments, I set up a criteria for determining what to keep and what to toss by asking myself two questions:

Does it have any value for my current business?

  • There was no longer a need to keep hundreds of contact sheets and negatives from decades of corporate shoots. They had to be tossed along with hundreds of 120mm and 35mm film that had been shot on corporate assignments. I decided that it’s not our job to store a company’s photo archive indefinitely. Unless the photos were of notables, such as the portrait we took of attorney Roy Cohen, they were thrown away. Incidentally, The Cohen photos were assigned by a magazine early in our careers. What ultimately transpired with the cover is another story which I will tell when/if I find the tear sheet of the cover.
  • We tossed analog stock photography catalogs containing our work along with old promotional mailers and Blackbook, Workbook and AR ad reprints. They no longer had value.
  • There were hundreds of magazine tear sheets of our work. Most were recycled and a handful were kept for scanning.
  • There were and still are dozens of boxes of slides shot for travel assignments around the world for major magazines. They need to be edited. I have found with travel photography that it either has to be contemporary (less than 5 years old) or it has to be old enough (more than 20 years old) to be relevant.
    Statue of Liberty and The World Trade Center at dusk, New York, NY
    ©1983 KellyMooney

    There is a historic value for photos that can no longer be taken, like the Statue of Liberty and the Twin Towers at dusk.

 

 

 

Is the photograph something iconic from my past that I may want for my memoirs?

  • I set the bar high and tough decisions had to be made as to what images met the criteria. Which photographs were worth keeping for my legacy? What I discovered was that the images that made the cut were the images that I made when I took a chance or pushed myself a little harder. I could hear my mentor’s laugh and his irreverent words every time I salvaged a photo for saving “f__ck ‘me if they can’t take a joke”. Ultimately it is my legacy, isn’t it?

 

 

 

 

 

 

FOLLOW UP – Virtual Reality. Is it for You? – Exploring NYVR

I attended the NYVR conference last week at the Javits Center in New York City, which collocated with PPE (Photo Plus Expo). I’m not quite sure that VR is for me especially from a content creator’s point of view

NYVR Show

but I do see a lot of possibilities as a user.

Here are some highlights from the NYVR show and seminars:

The conference took place over three days with two days of seminars directed to those in the industry and one day toward users or consumers. I attended sessions on all three days, which gave me great insights from different perspectives. The sessions directed toward those already working in the industry were very compelling even though a lot of the information was over my head. However, I had the extra value of learning from the attendees and their questions

The VR industry is making a big presence in New York City. Los Angeles is a huge center for content creation and San Francisco is a big center for tech and New York City is where major Networks are located and where a lot the money is. The industry is in its infancy so for a start-up company it’s a big plus to be just a subway ride away from major Network headquarters and Wall Street investors.

One session that intrigued me was Spatial Audio in VR. VR isn’t or shouldn’t be just only a visual experience. It should be an experience that touches upon many of our senses and certainly sounds. That’s what makes it immersive. Mono audio in VR is somewhat like watching black & white TV. To truly give a viewer an immersive experience the audio that a user experience needs to impact them as well as the visual does. Sounds should change as the user walks through an environment or turns their head. Prices have come down for binaural audio headsets making them more affordable and accessible for the consumer. Check out Hooke Audio.

Another session I attended was VR Tourism with a speaker from YouVisit who is working in that space.

Some interesting stats about the travel market:

  1. It’s highly competitive
  2. Consumers seek large amounts of resources before finally making a decision.
  3. Usually, a consumer makes 350 touch points before making a decision.
  4. Tourism has one of the lowest conversion rates in the e-commerce space.
  5. VR lends to have a much bigger conversion rate – about 24%! The more immersive the experience is, the more engagement a user makes and the more of an emotional connection they have with the content, bringing the consumer closer to their decision. It’s important to get the user to “buy” and make that possible for them while they are still in the VR space.

I sat in on a panel discussion about Branding and Marketing with VR. VR does well with brands that are emotive, brands that you have to feel. If you are able to identify the emotion that you want someone to feel about your brand, then you can create a good VR experience. VR also turns someone who has had a VR experience into an advocate because they talk about. And that has real value. VR is a good space for capturing user data because it’s interactive. It’s easy to see how and where the user connects with the experience.

Traditionally, advertisers have targeted people in the 18-34-age bracket. VR has also been targeting that same demographic because their typical user comes from the gaming space where VR has played a big role. I wonder though if that target will change somewhat and perhaps include the “baby boomers”, especially since it’s a huge demographic and still holds the majority of the wealth? It seems to me that there is a lot of opportunity in that area and not just in the area of pain management. I see opportunities in travel and entertainment that can provide VR experiences when the real experiences are no longer accessible – like climbing Mount Everest.

It’s a brave new world. Or is it a virtual one?

Check out more about Virtual Reality in my last post from NAB New York.

 

2017 NAB NY – Virtual Reality is Very Real

I recently spent a couple of days at the NAB NY Show (National Association of Broadcasters). It’s much smaller than the annual NAB Show held in Las Vegas every year, but it is definitely worth the time.

This year I focused my attention on VR (Virtual Reality). To be honest, as much as VR intrigues me I’m not sure it’s for me simply because I’m all about real experiences as opposed to virtual ones. Nevertheless, the future implications of this technology are mind-blowing.

NAB NY is much more limited on space than the Las Vegas conference so VR didn’t have much of a physical presence at the show. However, there were quite a few interesting floor talks that intrigued me and were well attended.

This technology is in its infancy but its also experiencing exponential growth. Naysayers predict it will go the way of 3-D TV sets but my instincts tell me otherwise. Right now its popularity is in the gaming industry but these sessions opened my eyes to numerous possibilities. Nab New York 2017But speaking of gaming, check out PokemonGo or this demo video from Oculus Connect 4.

In terms of filmmaking, it’s an immersive experience which touches upon all of our senses and is not just visual. In fact, there’s a term used in VR called “haptic” which means “relating to the sense of touch, in particular relating to the perception and manipulation of objects using the senses of touch and proprioception.” One filmmaker Alton Glass, described it as letting you get into someone else’s shoes and live the experience. Because it’s immersive it creates a more empathetic storytelling experience. Some doubters say it’s isolating, however, one speaker pointed out that you can actually be immersed with other people in the virtual experience.

Check out filmmaker Alton Glass’s 2D behind the scenes excerpt about the making of his film “A Little Love”

 Branding experiences in VR. Tom Westerlin of Nice Shoes makes some good points about using VR in advertising/branding:

  • Once you put on a headset you have someone’s undivided attention
  • VR can create a lot of feelings – love, excitement, empathy
  • From a brand perspective, you can create a whole world.
  • It’s suspended disbelief. It’s not a hard sell and one doesn’t feel like they are being marketed to.
  • VR can offer a treasure trove of data by finding out what people are focusing on in a virtual story. Some see e-commerce using VR in the near future.

Travel – It’s perfect for an armchair traveler who may not have the funds or the access to certain places. Or perhaps VR is a great way to show off a property or resort. To be honest, I want to really experience a place, but there may be times that I don’t have access or I may simply want a better reference of a destination or hotel than what more traditional mediums offer. Look at this sample VR sample – is this a game or a virtual travel experience.

VR is being used in healthcare to minimize pain rather than to solely resort to drugs. That in itself is something to think about especially because we are experiencing an opioid epidemic. One spokesman pointed out that it can reduce pain impact by about 60-70%. It’s being used now to help people with autism learn as well as in challenging mental health disorders like PTSD. VR is also being used for medical training.

Education – Harvard Business School provides amazing VR experiences that used to be available only on their campus but are now available all over the world. Interesting to point out that the most valuable part of this experience isn’t just watching the videos but the discussion with the immersive community. What Harvard is doing with VR,

Entertainment – While VR is still in its infancy in this sector, it’s quite impressive. VR allows a venue to sell the best seat in the houseNab New York 2017 a million times. IMAX opens first VR theater in LA.

Certainly, there are challenges to overcome with VR. Headsets need to be wireless, which is essential for growth in this medium. Bandwidth is not a challenge, but latency is because of the round trip delay. If you’re confused between AR and VR or 360, check out this video interview with a spokesperson from Radiant Images and listen to what they’re working on. And if you want more insight on where the experts think this technology is going then check out this TechCrunch article

It will be interesting to see what’s next in this technology. It will also be interesting to see if there will be any unintended consequences. Stay tuned.

 

 

 

 

 

Why Everyone Should Travel

Journeys of a Hybrid

 As I prepare to head out of the country next week I’ve been thinking about why I travel. I’ve been a bit of a rolling stone most of my life, moving 10 times before I graduated high school and pursuing a career as a professional photographer which has taken me to over 100 countries.

Gail at the Great Pyramids 1971 Gail in Egypt 1971

I think if I ever had to give up traveling I would wither and my spirit would die.

Here are my top ten reasons that I think every American (and other citizens of the world) should travel:

  • It gives you a much better perspective on our world rather than just experiencing it virally. Let’s face it, when you are an armchair traveler, you are getting someone else’s perspective.
  •  It makes one grateful for what they have. Many, if not most Americans are very privileged but don’t really have an understanding…

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Gear, Access and/or Vision

I’ve been a professional photographer my entire adult life. Here are my thoughts about photo gear, access and vision.

Gear: Gear talk has never really interested me. I’ve always looked at gear as the tools of my trade and used what I felt was the best tool for the job. I don’t buy gear simply because it’s new or it’s the latest. I buy it if I need it to tell the story I want to tell. I’ve been a Nikon shooter, a Canon shooter and now a Sony (mirrorless) shooter. I can’t honestly say that my favorite images Blackpool, Englandor my most successful images were shot with one particular camera or brand. However, I’m  most proud of the images that I obtained the hard way – before auto everything cameras or Photoshop.

Access: Access is everything and is more important today than ever before. But it’s kind of like the chicken and the egg. What comes first – a good portfolio that leads to an assignment with great access or access that leads to a good portfolio? I spent a great deal of my time at the beginning of my career shooting travel. But I don’t feel that one needs to travel to the other side of the earth in order to get great travel images. It may help (or it used to) in catching someone’s eye but a good travel photographer should be able to make good images anywhere. I learned that early in my career when legendary National Geographic photography director Bob Gilka asked me to show him what I shot in my own backyard.

Vision: I have actually grown to dislike this word because it has been overused. I think that it should go without saying that all you really have that is unique is your vision or perspective. When it comes down to it your perspective and vision is what’s worth sharing. I suppose that’s why I’ve never tried to emulate someone else’s style. I’ve always used my tools as a means to an end – the end being what I want to say or share. Styles come and go. No doubt my style has changed but it happened organically as I got older and saw things from a different perspective.

What’s most important to you? That’s something you have to find out on your own. I’ve learned a lot at workshops over the years but I’ve never taken a workshop that defined my priorities.

Note:  I’m looking for subject for a project.  If you are someone or know someone who has been dismissed simply because they’ve gotten older (between the ages of 40 – 60) and have a story to tell please dm me.  I’m hoping to hear stories that had a happy ending because it nudged them to a better situation.